MAM
Onnivation names Kaveri Das as VP – strategy, and growth
New Delhi: Onnivation on Wednesday named Kaveri Das as their vice president of strategy and growth. She previously worked for ZEE5 as corporate strategy lead.
The company invests in the India business of Israeli deep tech companies and helps them grow in India.
In her new role, Das will be responsible for strategizing and navigating the company’s roadmap for its next wave of growth.
Talking about her new profile, Das said, “Onnivation’s vision of building a technology powerhouse through their partners and the value it adds to its customers is very compelling. As a customer of Onnivation myself, I witnessed the strong proposition and plethora of products they have for digital transformation that propelled me to join the rocket ship. I am extremely thrilled to be a part of this team and elevate the company’s business by implementing exponential growth strategies”.
Onnivation founder and CEO, Saket Agarwal said, “Kaveri will play an integral part in building out the next phase of our growth. Her wealth of experience in online media and corporate strategy will be a great value addition for Onnivation and its portfolio companies. Her energy, creativity, and abilities to execute are going to pump up the energy of the entire team. We can’t be more excited to have her on onboard.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
