Ad Campaigns
OPPO India ropes in Ranbir Kapoor to play messenger in latest campaign
MUMBAI: Global smart devices brand, OPPO announced the launch of its latest campaign with Bollywood heartthrob Ranbir Kapoor as he gets set to dribble up some excitement for customers across India.
As a part of the #SayItWithRanbir campaign, starting 5 July, the Bollywood star would be all out to sweep fans off their feet as he delivers curated messages to their families, friends, and dear ones. The chosen messages would be recorded using the industry-first ‘bokeh flare portrait video’ feature of the soon-to-be-launched 5G super phone Reno6 Pro 5G and the Reno6, stated the brand.
OPPO has opened the campaign for fans to share the messages for their loved ones through Instagram using the hashtag #SayItWithRanbir for the next seven days. Among all the requests received, four select messages will be chosen via lucky draw to be delivered by the Bollywood actor on OPPO’s Instagram channel as part of the campaign.
OPPO India chief marketing officer Damyant Singh Khanoria said, “We are delighted to partner with Ranbir Kapoor for this campaign ahead of the launch of the much-awaited Reno6 series, slated to up the innovation quotient with the game-changing Bokeh Flare Portrait video feature that captures every emotion in portrait, delivering absolutely professional-grade video experiences. With somebody as popular as Ranbir Kapoor joining hands with us for this campaign, we believe the excitement quotient is expected to definitely go up. Through this campaign, we present you with a once-in-a-lifetime opportunity to dedicate messages to your loved ones through Ranbir, capturing his video on the upcoming OPPO Reno6 series smartphones. I am really excited about this, stay tuned and get ready to #SayItWithRanbir.”
Speaking on the campaign, Ranbir said, “I am more than delighted to be partnering with a brand as prestigious and innovative as OPPO. This campaign is something I personally resonate with; this is indeed a brilliant opportunity for me to engage with my fans directly and do that in a fun kind of way. Honestly, I loved the OPPO Reno6 series, these phones are amazing, pack a superb host of features and capture breath-taking videos, like a perfect studio in your pocket. In fact, you will get to see vivid emotions in each and every video or portrait you capture, using this phone. I am really looking forward to sharing some ecstatic messages, recorded using these brilliant devices. Keep an eye on OPPO’s Instagram handle to find out more!”
OPPO’s Reno series is set to be launched in India on 14 July on its official website and social media channels.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
