iWorld
ChanaJor OTT App : A new content app on the block leveraging the power of strategic partnerships
Mumbai: ChanaJor OTT, one of the fastest-growing streaming platforms known for its unique and diverse content, being the only Hindi OTT app in the country understands its target audience and the importance of creating sampling avenues.
An effort to create more destinations offers to attract sampling by subscribers, ChanaJor has been steadily increasing its partnership umbrella. The bouquet consists of collaboration with leading partners like Coupon Dunia, GrabOn, Plutos One, Abhi Bus, Mobikwik, Paytm and many other platforms.
These offers, available on the mentioned platforms, provides discounts and offerings making it easier than ever for users to explore ChanaJor OTT’s wide range of content, including comedy, drama, romance, and horror, all while saving on their first subscription.
Being an SVOD platform with a monthly price point of Rs. 59, this limited-time offers allows users to sample and enjoy the content and experience without the hassle of paying a full price. They can renew their subscription then at the ongoing price points. With genres that appeal to every audience, from Gen Z rom-coms to thrilling horror-comedies, ChanaJor OTT ensures there’s something for everyone.
When contacted, Mr. Pratap Jain, CEO of ChanaJor mentioned “India is a price sensitive market and everyone likes trying before buying. This partnerships allows us to create sampling environment. There is a steady growth in people engaging with the platform and the most watched series are the dubbed KDrams, our latest show “Corporate Majboori”, romantic shows are also liked and watched with the average watch time being 13mins which is a remarkable milestone for snackable content platform. We see more people relating to the content from Tier 2 Tier 3 markets. Our approach is going to be to add more newer shows and relatable stories.”
e-commerce
ONDC names Vibhor Jain MD and CEO; Rohit Lohia joins as CBO, Manoj Thakur as CTO
Leadership formalised as open commerce network sharpens focus on scale and user value
The Open Network for Digital Commerce has formalised Vibhor Jain as managing director and chief executive officer, cementing a leadership transition at India’s ambitious open commerce platform as it pushes for scale and relevance.
Jain, who had been serving as acting chief executive officer since April last year following the exit of Thampy Koshy, steps into the role with effect from 7th April , according to a report by The Economic Times. He previously served as chief operating officer at the government-backed network, which enables buyers and sellers to transact across applications through an open, interoperable system.
Setting out his strategy, Jain underscored the network’s differentiated architecture. “Going forward, we are concentrating on what open, interoperable infrastructure can uniquely enable, things that no single platform has the incentive or the architecture to do,” he said.
He added that the immediate priority is to widen ONDC’s impact across user cohorts often underserved by platform-led commerce. “My priority is to deepen the value ONDC creates for the people it exists to serve: kisaans, karigars, kiranas, gig workers, first-time investors, and daily commuters across India,” he said.
Jain also flagged leadership reinforcement within the organisation, noting that ONDC has “a strong and exciting leadership team in place”, with Rohit Lohia joining as chief business officer and Manoj Thakur as chief technology officer.
With over 18 years of experience spanning entrepreneurship and consulting, Jain brings a track record in technology-led, large-scale transformation programmes and internet businesses. At ONDC, he has been closely involved in shaping strategy and operations as the network seeks to move digital commerce away from platform-centric models towards an open network approach.
Before ONDC, Jain worked with JUMO, where he helped set up the fintech firm’s India operations, and led the India launch of Mobike, handling regulatory, policy and operational aspects of its market entry. Earlier, he co-founded Atlanta Healthcare, an air quality management company, and spent more than a decade in consulting roles at Andersen and EY, advising governments on public policy and technology-driven reforms, including work on the Aadhaar programme and tax systems.
The mandate is clear but the path is complex. As ONDC attempts to rewrite the rules of digital commerce, Jain now carries the burden of turning open architecture into mass adoption, in a market still dominated by platform power.
