News Broadcasting
NDTV and CoinSwitch Kuber announce strategic content partnership
Mumbai: NDTV and CoinSwitch Kuber have announced a strategic partnership for content in the cryptocurrency space.
The partnership will see NDTV launch exclusive crypto destinations on gadgets360.com, ndtvprofit.com, and ndtvindia.in and a brand-new show every alternate weekend on the TV news channels NDTV 24X7 and NDTV India.
The cryptocurrencies trading market has gone mainstream. More people are evaluating this asset class and there is a demand for credible and accurate information, said the statement. “Through this partnership, CoinSwitch Kuber seeks to address this demand by combining its domain expertise with NDTV’s credibility,” it added.
“All of us at NDTV are excited about this terrific new partnership with CoinSwitch Kuber. Cryptocurrency is a big and complex space to explore – and we will report on it with the rigor and credibility that NDTV is known for,” said NDTV Convergence head, Suparna Singh. “Our digital and on-air teams will work together to bring the latest cryptocurrency news and trends to an Indian audience. Young Indians are so invested in this space – and we look forward to giving them all the information they’re looking for, as also to engaging a broader audience that may not know much about this area but wants simple explainers and a clear picture of what has become a whole new way of trading.”
“Crypto has seen exponential growth over the last decade, and the sentiment is only getting stronger,” said CoinSwitch Kuber co-founder and chief executive officer, Ashish Singhal. “Every day lakhs of users are becoming first-time crypto investors, both from metros as well as the remotest corners of the country. As India’s leading crypto investment platform, it is our responsibility to provide users access to relevant information regarding this asset class. NDTV being one of India’s leading media houses will help us get our message across to everyone – from beginners to seasoned investors.”
The content will be available across all NDTV platforms including its massive social media communities.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
