MAM
Swiggy One introduces ‘Privileges’
Mumbai: Swiggy, India’s on-demand convenience delivery platform, has introduced ‘Privileges’ to its Swiggy One and Swiggy One Lite membership programs. With millions of subscribers across the country, Swiggy One is the only membership program in India that provides benefits across food, quick commerce, dining out, and pick-up and drop services. By forming strategic partnerships with Yatra, Cinepolis, Amazon Prime, Disney+ Hotstar, and others, Swiggy One expands its offerings with exclusive privileges.
Swiggy One Privileges offers exclusive deals that extend beyond Swiggy’s services, enhancing the experience for members across travel, entertainment, OTT, shopping, and beauty categories.
In travel, Yatra provides value-added services such as free cancellation, free seat selection, or free meal options on flights for Swiggy One members. In entertainment, Cinepolis offers a flat 30 per cent discount on movies and food & beverages for online bookings and a flat 25 per cent discount at the F&B counter.
Members also receive exclusive offers from popular OTT platforms, including a ₹150 discount on Amazon Prime, 50 per cent off the Disney+ Hotstar 3M Super plan, and buy one get one month or buy 12 get three months on SonyLiv Premium plans.
Croma offers a 7.5 per cent discount on purchases of ₹30,000 and above at any of its stores. Hamleys provides free entry to the play arena at major outlets. In beauty and fashion, Swiggy One Privileges includes brands like Ajio, offering 20 per cent off on select items, and Lakme, which provides a complimentary facial waxing service.
Commenting on the added ‘Privileges’ to the Swiggy One membership program, Swiggy VP of growth Anurag P said, “With millions of users across India, Swiggy One and Swiggy One Lite stand apart for the benefits they provide across fast-growing categories like food delivery, quick commerce, and dining out. We are now making Swiggy One bigger and better through Swiggy One Privileges which has offers spanning high-usage categories such as OTT, travel, fashion, beauty, and more. With these added privileges, Swiggy One will further enhance its standing as the most exciting and rewarding membership program in the country, bringing to life Swiggy’s mission of elevating the quality of life for urban consumers by offering unparalleled convenience.”
Members are regularly notified of the latest privileges through homepage notifications, post-order updates, and the newly added ‘Privileges’ section within the Swiggy One and One Lite membership pages. Redeeming offers is simple: members can unlock unique codes via the ‘One Membership Privileges’ section and redeem them directly on partner apps to enjoy offers and benefits. This one-step process keeps members informed and engaged throughout their membership, with multiple touchpoints guiding them to avail these time-bound exclusive offers.
Brands
Amazon doubles down on Anthropic with $25bn AI investment plan
Deal locks in massive compute capacity and pushes Claude deeper into AWS stack
MUMBAI: Amazon and Anthropic have significantly expanded their strategic partnership, committing to a long-term collaboration that combines billions in fresh investment with one of the largest AI infrastructure deals to date.
At the heart of the agreement is Anthropic’s plan to spend more than $100 billion over the next decade on AWS technologies. This includes access to up to 5 gigawatts of compute capacity powered by successive generations of Trainium chips, alongside tens of millions of Graviton cores. The scale signals a clear intent to future-proof the infrastructure behind its fast-growing Claude models.
In parallel, Amazon will invest $5 billion in Anthropic immediately, with the option to add up to $20 billion more tied to performance milestones. This builds on the $8 billion the tech giant has already committed to the AI firm.
The collaboration also tightens product integration. Anthropic’s full Claude Platform will now be accessible directly within AWS, allowing developers to use its native tools without leaving their existing cloud environment. The models are already widely used through Amazon Bedrock, where more than 100,000 customers are running Claude for tasks ranging from customer support to scientific research.
Amazon CEO Andy Jassy said, “Our custom AI silicon offers high performance at significantly lower cost for customers, which is why it’s in such hot demand.” He added that Anthropic’s long-term commitment to Trainium reflects the progress both companies have made in building scalable AI infrastructure.
Anthropic CEO and co-founder Dario Amodei said, “Our users tell us Claude is increasingly essential to how they work, and we need to build the infrastructure to keep pace with rapidly growing demand.” He noted that the partnership would help advance research while serving a rapidly expanding user base.
The two companies have already been working closely since 2023. Their joint efforts include Project Rainier, a massive AI cluster featuring hundreds of thousands of Trainium chips, now used to train and deploy newer versions of Claude. The new agreement extends this momentum, with fresh capacity expected to come online through 2026, including next-generation Trainium3 and Trainium4 chips.
Anthropic’s growth has been equally striking. The company says its annualised revenue run rate has crossed $30 billion, up sharply from about $9 billion at the end of 2025, driven by surging enterprise and consumer demand. That rapid uptake has also strained infrastructure, making this expanded deal as much about stability as it is about scale.
The partnership will also expand globally, with increased inference capacity planned across Asia and Europe, ensuring Claude’s reach keeps pace with its popularity.
From powering ride-hailing support systems to accelerating drug research workflows, Claude’s use cases continue to broaden. With this deal, Amazon and Anthropic are not just adding more compute, they are doubling down on a shared bet that AI’s next leap will be built on deeper, tighter integrations between models and infrastructure.
If the past few years were about proving the promise of generative AI, this alliance suggests the next phase will be about building it at industrial scale.
