MAM
Swiggy One introduces ‘Privileges’
Mumbai: Swiggy, India’s on-demand convenience delivery platform, has introduced ‘Privileges’ to its Swiggy One and Swiggy One Lite membership programs. With millions of subscribers across the country, Swiggy One is the only membership program in India that provides benefits across food, quick commerce, dining out, and pick-up and drop services. By forming strategic partnerships with Yatra, Cinepolis, Amazon Prime, Disney+ Hotstar, and others, Swiggy One expands its offerings with exclusive privileges.
Swiggy One Privileges offers exclusive deals that extend beyond Swiggy’s services, enhancing the experience for members across travel, entertainment, OTT, shopping, and beauty categories.
In travel, Yatra provides value-added services such as free cancellation, free seat selection, or free meal options on flights for Swiggy One members. In entertainment, Cinepolis offers a flat 30 per cent discount on movies and food & beverages for online bookings and a flat 25 per cent discount at the F&B counter.
Members also receive exclusive offers from popular OTT platforms, including a ₹150 discount on Amazon Prime, 50 per cent off the Disney+ Hotstar 3M Super plan, and buy one get one month or buy 12 get three months on SonyLiv Premium plans.
Croma offers a 7.5 per cent discount on purchases of ₹30,000 and above at any of its stores. Hamleys provides free entry to the play arena at major outlets. In beauty and fashion, Swiggy One Privileges includes brands like Ajio, offering 20 per cent off on select items, and Lakme, which provides a complimentary facial waxing service.
Commenting on the added ‘Privileges’ to the Swiggy One membership program, Swiggy VP of growth Anurag P said, “With millions of users across India, Swiggy One and Swiggy One Lite stand apart for the benefits they provide across fast-growing categories like food delivery, quick commerce, and dining out. We are now making Swiggy One bigger and better through Swiggy One Privileges which has offers spanning high-usage categories such as OTT, travel, fashion, beauty, and more. With these added privileges, Swiggy One will further enhance its standing as the most exciting and rewarding membership program in the country, bringing to life Swiggy’s mission of elevating the quality of life for urban consumers by offering unparalleled convenience.”
Members are regularly notified of the latest privileges through homepage notifications, post-order updates, and the newly added ‘Privileges’ section within the Swiggy One and One Lite membership pages. Redeeming offers is simple: members can unlock unique codes via the ‘One Membership Privileges’ section and redeem them directly on partner apps to enjoy offers and benefits. This one-step process keeps members informed and engaged throughout their membership, with multiple touchpoints guiding them to avail these time-bound exclusive offers.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
