MAM
HUL top advertiser in week 50: Barc
Mumbai: Hindustan Lever (HUL) has emerged as the top advertiser in week 50 (11 December to 17 December) in the recently released weekly Barc data. The FMCG giant delivered ad volumes of 3466.83 (‘000s), slightly less than last week’s 3975.65. Reckitt Benckiser (India) was second with 3439.56 (‘000s). At 1100.13 Ponds India finished third.
The top three firms were followed by Cadbury’s India, Godrej Consumer Products, and Marico. Facebook Inc – the only digital brand in the FMCG-dominated list which was at the tenth position last week was at number seven in week 50. The remaining three spots were grabbed by Brooke Bond Lipton India Glaxo SmithKline and Procter & Gamble.
Harpic Power Plus 10X Max Clean led the brands’ list with ad volumes of 593.78. Lizol and Ultratech Cement jumped to the second and third slots from their last week’s positions at number four and five respectively.
They were followed by Dettol Antiseptic Liquid, Harpic Bathroom Cleaner, Instagram Reels (No.10 in week 49), Clinic Plus Shampoo, Veet Men Hair Removal Cream, and Dettol Disinfectant Spray. The consistent top-performer Horlicks finished last this week.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
