Ad Campaigns
7Up brings festive cheer to Tamil Nadu, launches limited edition packs ahead of Pongal
Mumbai: Marking the celebrations for the auspicious harvest festival of Pongal in Tamil Nadu, 7Up has unveiled its all-new limited-edition festive packs featuring the quirky, curly-haired mascot Fido Dido.
Pongal is widely celebrated in Tamil Nadu with people across the state marking the end of winters and expressing gratitude for a good harvest. The limited-edition 7Up packs are a tribute to the spirit of Pongal and take inspiration from the various elements that define the festival in its true essence. Right from the intricate art of Kolam to the use of sugarcane and pot to cook delicacies – the packs are a multi-faceted representation of all things Pongal.
PepsiCo India senior marketing director Naseeb Puri said, “7Up is privileged to have been part of the rich Tamil Nadu culture, and this time, we really wanted to celebrate Pongal in a special way. The limited-edition packs are our endeavor to bring alive the festive spirit and add some freshness to the celebrations as people continue to stay home to mark the occasion this year.”
The vibrant new Pongal-inspired labels will be used across 600 ml, one liter and 2.25-liter packs of 7Up and will be available across all modern trade outlets and select e-commerce channels. In a bid to spread the festive cheer across the state, the celebratory branding will also be showcased across hoardings and posters across public spots in select cities to engage the audiences, said the brand in a statement.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
