iWorld
Zee5 partners with Garnier and Wavemaker for ‘Garnier Men BroCast’
Mumbai: Zee5 has entered a partnership with Garnier and Wavemaker to exclusively stream “Garnier Men BroCast,” a celebrity podcast on male grooming conceptualised in partnership with Schbang.
The brand has roped John Abraham and Tiger Shroff for the first episode of the podcast to initiate conversations about normalising grooming for the modern Indian man. The first season of the podcast is a three-episode series with each episode lasting for six to eight minutes, accessible to both AVOD and SVOD audiences on the platform.
“An average Indian man spends 42 mins every day grooming himself. With search around men’s skincare increasing by 400 per cent over last five years and 22 per cent male consumers (aged between 18-34) turning to social media influencers for grooming tips, Garnier along with Wavemaker wanted to dedicate its latest property, ‘Garnier Men BroCast’ to change the perception around the idea of male grooming and address the stigma associated with grooming being a focus area only for women,” said the company in a statement.
“Leveraging tech in beauty in collaboration with Zee5’s reach, we are confident of reaching the right audience, to drive talkability and consumer love for Garnier Men,” said L’Oreal India general manager – marketing Zeenia Shroff.
“Garnier Men has been a pioneer in driving grooming conversation with Indian men,” said L’Équipe L’Oréal Wavemaker head Avinash Pareek. “In partnership with Zee5, we have been able to create an entire campaign around it with promotional elements leading to reach and buzz, giving BroCast stellar scale.”
“We are glad to partner with Wavemaker to exclusively host the show, created by Garnier Men to lead conversations around this subject, along with lifestyle problems with their solutions,” stated Zee Entertainment Enterprises Ltd chief revenue officer – digital and SMB Gaurav Kanwal. “John and Tiger being the epitome of charm, will be the best examples to immerse and inspire across this trend of men’s grooming.”
Gaming
IICT signs three MoUs to boost AVGC-XR and esports
Partnerships with Zenfluencers, Yologram and Eruditio at Chennai Gaming Show 2026 strengthen education, XR innovation and nationwide talent outreach.
MUMBAI: IICT has just levelled up the game in a big way. The Indian Institute of Creative Technologies signed three strategic Memorandums of Understanding on 17 April 2026 at the CII Summit FX – India Gaming Show in Chennai, forging alliances with The Zenfluencers, Yologram Style Pvt. Ltd. and Eruditio Consultants to accelerate India’s AVGC-XR ecosystem.
The tie-ups combine IICT’s strengths in education, skilling and research with specialist expertise across esports, immersive technologies and large-scale outreach.
- With The Zenfluencers, IICT will roll out globally benchmarked esports programmes, including joint certification courses, industry workshops, tournaments and masterclasses, creating clear career pathways across the full esports value chain.
- The partnership with Yologram Style Pvt. Ltd. focuses on gaming, immersive storytelling and extended reality (XR), delivering industry-aligned curriculum, faculty mentorship, student showcases and collaborative research in immersive AI and virtual production.
- Collaboration with Eruditio Consultants targets awareness, accessibility and career alignment, with nationwide counsellor training, institutional engagement and structured guidance frameworks to reach students beyond Tier-1 cities.
IICT CEO Vishwas Deoskar said, “As the AVGC-XR sector evolves at a rapid pace, strong collaborations between industry and academia are essential. These partnerships will create meaningful impact across education, innovation and outreach.”
Yologram Style Pvt. Ltd. founder Aditya Mani added, “AI-driven creator worlds are transforming games into engines of culture, commerce and careers. Together we aim to empower a generation to build immersive futures.”
Eruditio Consultants founder Indrajit Ghosh noted, “This is not just about awareness, it is about building a structured ecosystem that connects aspiration with opportunity.”
The Zenfluencers CEO Atharva Gupta said, “This MoU is a big unlock moment for the esports ecosystem in India. We’re building a structured pipeline for talent across the full stack.”
By bringing together academia, industry leaders and ecosystem players, IICT is creating scalable models that blend cutting-edge skills with real-world relevance. In a sector racing toward the future, these three partnerships ensure India’s next generation of creative technologists won’t just keep up, they’ll set the pace.
