MAM
Sanfe forays into beauty segment, eyes Rs 25 cr revenue run rate
Mumbai: Homegrown feminine hygiene and intimate skincare brand Sanfe is now foraying into the beauty category by the name – Sanfe Beauty. The brand has launched 25 new products which are dermatologically tested for facial skincare and hair care, it announced on Thursday.
Sanfe Beauty is a cruelty-free, clean skin and haircare range driven by consumer insight, that aims to empower women’s beauty choices, the brand said. Primarily divided into three categories, namely ‘Promise,’ ‘Glo’ and ‘Stunner’, the newly curated product range urges women not to neglect their skin and hair needs and make it a part of their daily routine. The products will be available on the company’s website as well as Nykaa, Amazon, and Flipkart, aiming to make skincare affordable and accessible with respect to different skin and hair needs.
Speaking about the new segment launch, Sanfe co-founder Harry Sehrawat said, “We are excited to enter the space of women’s beauty with our new line of products. Our aim is to empower women and provide them with a solution to their varying skin and hair needs with Sanfe Beauty. We provide curated, clean, cruelty-free products. Our scientifically backed formulas are suited across all skin types and the simplicity of our products ensures results and the performance.”
Last year, the startup raised a fresh series A funding of $one million. The investment comes from the likes of LetsVenture, Ajay Garg, Tarun Sharma (Mcaffeine), Arjun Vaidya, Dhimant Parekh among other D2C founders. A digital-first brand, Sanfe is a brainchild of two engineering students that aims to resolve intimate wellness and hygiene concerns for women.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
