Range spans skincare and haircare as demand for professional products grows at home
Brand targets 18–30 age group with simple, science-backed routines tailored to Indian conditions
New range uses biomimicry across skincare, bath, oral care and grooming products
Deal marks Wipro’s entry into premium skincare and its first digital-first brand buy
Skincare brand reports Rs 697.4 crore income and Rs 25.9 crore profit in FY26
