News Broadcasting
News9 Plus will deliver news to ‘GenFlix’ in their language, idiom & format: Barun Das
Mumbai: TV9 has launched an English video news magazine in an OTT format called News9 Plus, as previously reported by Indiantelevision.com. The platform is slated for a beta launch this month, followed by a full-scale take-off in March.
News9 Plus continues the legacy of News9 the network’s erstwhile English news channel out of Bengaluru. The digital platform will be a subscription-driven on-demand news product. “It will showcase news, narratives, and debates with the depth and gravitas of news magazines and the production qualities and story-telling techniques of OTT platforms,” said the statement.
TV9 Network to launch new digital video magazine platform
The channel will break away from 24-hour live news commentary. Rather, a sizeable number of special videos that will have a longer shelf life and cater to diverse audience preferences will define its market standing, the statement added.
News9 Plus will host a variety of ‘rail tracks’ that will cater to the news of the day for the purpose of providing context to the extensive programming that will define the app. It will showcase editorially rich, long shelf-life content that has relevance beyond the immediate.
“Historically, the Indian news genre has undermined itself with a huge self-created handicap,” said TV9 Network CEO Barun Das. “It has never leveraged India’s core strength – its large consumer base. Newspapers have always subsidised the reader and TV news channels are mostly free to air. Hence, we have lived with tremendous pressure on ad revenue. On the other hand, consumers have just about started paying for digital news. However, this propensity to pay for digital news will depend on how effectively digital news platforms can serve the consumer ‘what they want, when they want.’
“The English news television space has shrunk dramatically over the past few years in viewership and revenue. So, it seemed obvious to us that this English-speaking audience – often the early adapters – are waiting for an OTT news service,” Das said. “To my mind, linear news television will make way for OTT news service in the near future. Hindi and regional language markets may continue in the current linear TV mode for some more time, but it is certainly time for a cutting-edge OTT news offering in English that marries the best UI/UX that technology can offer with incisive, in-depth, intelligent and engaging content. News9 Plus will strive to be that exact amalgam.”
He further said, “News is no more about breaking it as it happens every nano-second on social media. It must now adapt to the new, exacting content standards which the ‘GenFlix,’ or Generation Netflix, has become accustomed to. News9 Plus will fill the void created by the diminishing footprint of news magazines in the digital era. And it will do it in the only medium the digital native cares about: video.”
Das also sounded a cautionary note for the news industry. He said, “We are proud to be the first OTT news service, not only in India but possibly in the world. I sincerely hope that when the OTT news service pans out in India, it will not repeat the blunders of the past in creating its own death trap by setting off subscription price wars and rendering the business unviable. I am certain this new model will be an SVOD (subscription-based video on demand) model and advertising revenue, if any, will make only a minuscule contribution.”
“At TV9 Network, it is clear to us where the discerning English news viewer is going and why,” observed TV9 Network group editor BV Rao. “The ‘GenFlix’ English news viewers are not running away from news. They are running away from the cacophony that television news has come to represent. Exposed as they are to the best of the best global content on OTT, these discerning news viewers do not relate to the ‘you bite me, I bite you’ journalism that has struck deep roots on television. ‘GenFlix’ has no appetite for such content. So, the future news business battles will have to be fought in the OTT environment. For us, that future is now. And we call it News9 Plus.”
Subscribers will find unique series, seasons, and episodes on News9 Plus, just like OTT platforms offer. But the differentiator here will be the editorial nuance and the rigour of journalism that makes the content factually grounded, credibly narrated and engagingly produced. News9 Plus hopes to create an experience that audiences spoilt for a plethora of non-news choices in the OTT era would choose to watch.
“Subscribers will find unique series, seasons, and episodes on News9 Plus, just like OTT platforms offer. But the differentiator here will be the editorial nuance and the rigour of journalism that makes the content factually grounded, credibly narrated and engagingly produced,” said the statement.
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
