Connect with us

News Broadcasting

News9 Plus will deliver news to ‘GenFlix’ in their language, idiom & format: Barun Das

Published

on

Mumbai: TV9 has launched an English video news magazine in an OTT format called News9 Plus, as previously reported by Indiantelevision.com. The platform is slated for a beta launch this month, followed by a full-scale take-off in March.

News9 Plus continues the legacy of News9 the network’s erstwhile English news channel out of Bengaluru. The digital platform will be a subscription-driven on-demand news product. “It will showcase news, narratives, and debates with the depth and gravitas of news magazines and the production qualities and story-telling techniques of OTT platforms,” said the statement.

TV9 Network to launch new digital video magazine platform 

Advertisement

The channel will break away from 24-hour live news commentary. Rather, a sizeable number of special videos that will have a longer shelf life and cater to diverse audience preferences will define its market standing, the statement added.

News9 Plus will host a variety of ‘rail tracks’ that will cater to the news of the day for the purpose of providing context to the extensive programming that will define the app. It will showcase editorially rich, long shelf-life content that has relevance beyond the immediate.

“Historically, the Indian news genre has undermined itself with a huge self-created handicap,” said TV9 Network CEO Barun Das. “It has never leveraged India’s core strength – its large consumer base. Newspapers have always subsidised the reader and TV news channels are mostly free to air. Hence, we have lived with tremendous pressure on ad revenue. On the other hand, consumers have just about started paying for digital news. However, this propensity to pay for digital news will depend on how effectively digital news platforms can serve the consumer ‘what they want, when they want.’

Advertisement

“The English news television space has shrunk dramatically over the past few years in viewership and revenue. So, it seemed obvious to us that this English-speaking audience – often the early adapters – are waiting for an OTT news service,” Das said. “To my mind, linear news television will make way for OTT news service in the near future. Hindi and regional language markets may continue in the current linear TV mode for some more time, but it is certainly time for a cutting-edge OTT news offering in English that marries the best UI/UX that technology can offer with incisive, in-depth, intelligent and engaging content. News9 Plus will strive to be that exact amalgam.”

He further said, “News is no more about breaking it as it happens every nano-second on social media. It must now adapt to the new, exacting content standards which the ‘GenFlix,’ or Generation Netflix, has become accustomed to. News9 Plus will fill the void created by the diminishing footprint of news magazines in the digital era. And it will do it in the only medium the digital native cares about: video.”

Das also sounded a cautionary note for the news industry. He said, “We are proud to be the first OTT news service, not only in India but possibly in the world. I sincerely hope that when the OTT news service pans out in India, it will not repeat the blunders of the past in creating its own death trap by setting off subscription price wars and rendering the business unviable. I am certain this new model will be an SVOD (subscription-based video on demand) model and advertising revenue, if any, will make only a minuscule contribution.”

Advertisement

“At TV9 Network, it is clear to us where the discerning English news viewer is going and why,” observed TV9 Network group editor BV Rao. “The ‘GenFlix’ English news viewers are not running away from news. They are running away from the cacophony that television news has come to represent. Exposed as they are to the best of the best global content on OTT, these discerning news viewers do not relate to the ‘you bite me, I bite you’ journalism that has struck deep roots on television. ‘GenFlix’ has no appetite for such content.   So, the future news business battles will have to be fought in the OTT environment.  For us, that future is now. And we call it News9 Plus.”

Subscribers will find unique series, seasons, and episodes on News9 Plus, just like OTT platforms offer. But the differentiator here will be the editorial nuance and the rigour of journalism that makes the content factually grounded, credibly narrated and engagingly produced. News9 Plus hopes to create an experience that audiences spoilt for a plethora of non-news choices in the OTT era would choose to watch.

“Subscribers will find unique series, seasons, and episodes on News9 Plus, just like OTT platforms offer. But the differentiator here will be the editorial nuance and the rigour of journalism that makes the content factually grounded, credibly narrated and engagingly produced,” said the statement.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News Broadcasting

Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

Published

on

MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

Advertisement

Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

Advertisement

Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

Advertisement
Continue Reading

Advertisement News18
Advertisement
Advertisement
Advertisement
Advertisement Whtasapp
Advertisement Year Enders

Indian Television Dot Com Pvt Ltd

Signup for news and special offers!

Copyright © 2026 Indian Television Dot Com PVT LTD

This will close in 10 seconds