MAM
HUL becomes biggest advertiser in week 7: Barc
Mumbai: With ad volumes of 4940.43 (against last week’s 5080.24), FMCG firm Hindustan Unilever Ltd (HUL) was once again the top advertiser in the seventh week of 2022 (12 to 18 February), according to Broadcast Audience Research Council (Barc) data. It was followed by Reckitt Benckiser and Cadbury India at 3626.47 and 922.97.
Procter & Gamble, Godrej Group, Amazon Online India, ITC, Tata Group, Colgate Palmolive and Marico followed, in that order.
Harpic Power Plus 10X Max Clean was the most advertised brand with ad volumes of 491.96 (704.34 in week 6). Amazon India was second with 393.59. It was followed by Ultratech Cement (318.51).
Dettol Foaming Handwash, Dettol Toilet Soaps, Dettol Antiseptic Liquid occupied the next three slots. They were followed by Moov Strong Diclofenac Gel, Rummycircle.com, Harpic Bathroom Cleaner and Strepsils Orange (new entrant).
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
