MAM
Hrishikesh Shende joins RP Sanjiv Goenka Group as COO – sports
Mumbai: Hrishikesh Shende has joined Kolkata-based multinational conglomerate RP Sanjiv Goenka Group as its chief operating officer – sports, according to his LinkedIn update.
In a career spanning 17 years, Shende is a sports industry professional with experience in brand marketing, consumer product marketing, sports market, sponsorship sales, and contract negotiations. Under RP Sanjiv Goenka Group, he will be managing the sports brands Lucknow Super Giants (IPL franchise), RP-SG Mavericks (table tennis), and ATK Mohun Bagan Football Club.
His previous assignment was sports lead at RoundGlass, an Indian NGO based in Punjab. He was associated with adidas for eight years and was business director sports – emerging markets before he moved on from the sports giant in 2021. He also had a stint with IMG Reliance as general manager – football. Prior to that, he was working at Liverpool Football Club.
Shende has completed his MBA in the football industry from the University of Liverpool and LLB from Government Law College, Mumbai.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
