Ad Campaigns
Shoppers Stop celebrates #CoolMoms with its Mother’s Day campaign
Mumbai: Fashion and beauty destination Shoppers Stop has launched its digital campaign #CoolMoms this Mother’s Day. This brand campaign focuses on the unexplored side of millennial mothers, who are liberal, progressive, and open-minded.
“The #CoolMoms campaign reflects how mothers inspire and encourage their children to be their true selves. It further elaborates on the changing narrative of a mother, as she evolves from her conventional and traditional role to adopting easy and liberal ways to connect better with today’s generation. Through this digital film, the brand pays a tribute to a mother for also being a friend, mentor, and guide,” said the statement.
This digital film is based on multiple real-life situations that push the envelope in a fun way without getting into statement-making. It encapsulates the beautiful side of a relationship between a child and a mother. Whether it is accepting her child’s tattoo or joining her son in playing late-night video games, it leaves the child surprised by mother’s friendly, lighthearted, and cheerful side.
“The unconditional love by mothers is irreplaceable and invaluable. While the core theme of the day resonates with love and affection, this year we wanted to take the campaign a notch higher,” commented the customer care associate and chief of marketing and communication Shwetal Basu. “Motivated by real-life situations, the Cool Moms campaign, brings out the progressive relationship between a mother and child that has evolved with time. While mothers have been the epitome of compassion and care since time immemorial; today’s generation of mothers are setting new benchmarks. They are empathetic, evolved, witty, and easygoing! All these are well-captured in the films conceptualized to showcase Cool Mom campaign.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
