Brands
Digital Refresh Network wins the social creative media mandate for Sunstone
Mumbai: The creative and digital marketing solutions company, Digital Refresh Networks, wins the digital mandate for Sunstone. The account was won following a multi-agency pitch and will be looked after by the agency’s Mumbai team.
The mandate includes the overall planning and creative requirements across digital and also priming up the e-commerce presence of the brand. With an experience of a decade in the digital marketing industry, Digital Refresh Networks has worked with some of the leading brands and businesses across FMCG, consumer goods, automobile, E-commerce, Lifestyle, Health, and other sectors.
Sunstone’s head of marketing Alekhya Chakravarty said, “Our association with the team at Digital Refresh Networks is sure to help us organise and scale our digital content ecosystem. In today’s world, having a holistic digital presence is highly crucial to not only boost the brand’s footprint across digital but also to drive business growth for each category. We look forward to DRN’s ability to think the content in every possible form across channels that delivers brand building as well as business growth.”
Digital Refresh Network Co-Founder & CEO Barin Mukherjee said, “It is an honour to be associated with a brand like Sunstone. With our expertise in understanding content across channels/ formats and regions, would be of great value to deliver on building Sunstone as a strong engage in brand enhance the visibility of the institution.”
Brands
Apple CEO Tim Cook to step down after 15 years, John Ternus to take over
Leadership shake-up sees long-time hardware chief step up from September
CUPERTINO: Apple has confirmed that chief executive officer Tim Cook will step down from his role and transition to executive chairman, with senior vice president of hardware engineering John Ternus set to take over as CEO from September 1, 2026.
The transition, approved unanimously by the board, marks a carefully planned leadership shift at one of the world’s most valuable companies. Cook will remain CEO through the summer, working closely with Ternus to ensure a smooth handover before moving into his new role, where he will continue to support Apple and engage with policymakers globally.
In a memo to employees, Apple CEO Tim Cook reflected on his 15-year tenure, recalling the moment Steve Jobs asked him to step into the role. “It was an emotional and challenging moment for all of us at Apple,” he wrote, adding that the company’s core values, from simplicity and innovation to a commitment to improving lives, remain unchanged.
Explaining his decision, Cook said the company’s strong roadmap and future outlook made this the right time for a transition. “I have never been more optimistic about Apple’s future,” he noted, while announcing Ternus as his successor. He described Ternus as “a visionary in his own right” with “remarkable integrity” and the right leader to guide Apple into its next phase.
Cook said, “John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honour.”
Ternus, in his own note to employees, struck a steady, execution-focused tone. Ternus said, “It has been such a privilege to lead the hardware engineering team… I still plan to be very hands-on,” signalling continuity rather than a strategic reset.
As part of the leadership reshuffle, Ternus will step away from leading hardware engineering, with Tom Marieb taking over the role. Marieb will report to Johny Srouji, who assumes an expanded position as chief hardware officer, aligning hardware development more closely with Apple’s silicon and technology teams.
Cook also used his memo to thank employees, calling them “the most remarkable people in the world” and crediting them for building Apple into what it is today. A town hall has been scheduled at the Steve Jobs Theater to discuss the transition further.
The leadership change also sees Arthur Levinson move to the role of lead independent director, while Ternus joins Apple’s board.
Cook’s tenure has been defined by massive growth and expansion, with Apple’s market value rising from around $350 billion in 2011 to $4 trillion, alongside the launch of new product categories and a booming services business. Ternus, a 25-year Apple veteran, has played a central role in shaping the company’s hardware roadmap, from iPhone and Mac to newer innovations in materials and sustainability.
The transition signals a generational shift, but not a dramatic change in direction. If anything, both memos point to continuity, discipline and a belief that Apple’s next chapter will be built on the same values that shaped its last.
