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Value creation is the prism through which we evaluate sports: Rahul Johri
Mumbai: Zee Entertainment Enterprises president business for South Asia Rahul Johri stated that the company evaluates every sports property through the prism of value creation for its stakeholders. It was the only Indian company that participated in the recently concluded e-auction for the Indian Premier League (IPL) media rights from 2023-2027.
The Board of Control for Cricket in India (BCCI) sold the media rights to the IPL for the next five years for a total of Rs 48,390 crore or Rs 118 crore per match for 410 matches. Disney Star retained the TV broadcast rights, while Viacom18 claimed the digital broadcast rights and shared the international broadcast rights with Times Internet. Zee was a contender for the digital broadcast rights.
In his statement, Johri congratulated BCCI for running an extremely efficient and transparent e-auction process. He said, “We are grateful to the BCCI president Sourav Ganguly, honourable secretary Jay Shah, and treasurer Arun Dhumal for their able leadership and unwavering support in enabling Zee’s participation in the IPL media rights tender process.”
He stated that Zee will focus on value creation for its stakeholders over everything else and will continue to evaluate every sports property through the same prism.
Zee is currently in the process of completing a merger with Sony Pictures Networks (SPN) India who was a contender for the IPL TV broadcast rights.
