MAM
PRCAI launches first edition of PRologue on completing 20 years
Mumbai: The most influential PR professional body, Public Relations Consultants Association of India (PRCAI) celebrated two decades of leadership on Thursday.
Marking the occasion, the communication body has unveild it’s new brand identity, felicitated AIPR winners and launched first edition of a much neeeed PR dialogue ‘PRologue’.
PRCAI PRologue bringing together leaders from the communications industry under one roof to charter the future of the PR industry, taking it into a new era of Interverse of Communications 3.0.
The first edition of PRCAI PRologue included a surfeit of influencers, industry experts, opinion leaders representing diverse companies, brands & start-ups to discuss the course of new age communications.
PRCAI PRologue captured the pulse of new trends such as ‘Tech-ing It to the futureverse’, ‘Weaving trends with zillenials’ and ‘Re-powering ethics in communications’ through a day-long conference.
PRCAI PRologue presented an extraordinary forum with a diverse and exemplary list of guests & panelists from renowned companies, including a keynote address by MG Motor India’s president & managing director Rajeev Chaba, and SHEROES founder Sairee Chahal.
The speakers came from all across the country to contribute to compelling ideas and thoughts.
Sharing his enthralling thoughts on the occasion, PRCAI president Atul Sharma said, “PRCAI is constantly striving to create a more professional, ethical, and prosperous PR industry. In the past year through various initiatives, we have been able to bring the industry together, push our learning and development initiatives and also evangelise the profession across quarters, and the results are nothing short of remarkable. I am delighted with the focus and vision that the new team has brought to life.”
PRCAI CEO Deeptie Sethi said, “PRCAI as an entity is reinventing itself and driving relevance for our audiences and stakeholders who are both impacting and impacted by our highly skilled industry. The launch of PRCAI Prologue, new collaborations, research driven insights are a true reflection of our new brand identity that is will take it’s members, practitioner, academicians together to #influencingPRogress into the new era of Communications leadership.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
