Brands
Puma partners with Indian popstar Harrdy Sandhu to strengthen youth culture
Mumbai: Puma India has partnered with popular Indian singer Harrdy Sandhu. The new association comes as part of Puma’s decisive commitment towards connecting with youth culture and strengthening the brand’s geographical relevance.
With this, Harrdy joins Puma’s roster of ambassadors such as Virat Kohli, KL Rahul, Kareena Kapoor Khan, Yuvraj Singh, MC Mary Kom, Avani Lekhara, and Dutee Chand.
Under the partnership, Harrdy will engage with Puma’s large base of customers and create exclusive content poised to further cement the brand’s market leadership position in India. He will endorse the brand’s footwear, apparel, and accessories, including select collections.
Speaking of the association, Harrdy Sandhu said, “I am extremely excited about my association with Puma, a brand known for being at the forefront of all things sports and lifestyle. Puma is the No. 1 sports brand in the country and drives the sports and lifestyle choices of millions of people, which keeps me updated on the latest lifestyle trends. This is an extremely valuable association for me, and I am looking forward to everything Puma and I have planned this year.”
Commenting on the association, Puma India & Southeast Asia managing director Abhishek Ganguly said, “We are happy to have Harrdy Sandhu in the Puma family. Harrdy has been a good friend of Puma, and we have now combined this friendship into a partnership. As a brand, Puma has a strong commitment towards influences on culture. We want to connect and influence our target consumers through all forms of culture, such as art, music, and cinema, along with sports. India is a music-loving nation and hence it is an important part of our dialogue in the country. This confluence of music, culture, and sports makes Harrdy a perfect brand-fit and we are confident of a deeper engagement with India’s huge youth cohort with this partnership with him.”
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
