MAM
EnKash launches “savings focused” campaign to boost growth for businesses
Mumbai: EnKash has announced the launch of its brand campaign and unveiled a new brand mascot, “chief savings officer,” a superhero CXO that enables businesses to save significantly by digitising manual processes and providing control and visibility using a DIY intuitive platform.
The “chief savings officer” is a two-month campaign that will run across various digital and social media channels to drive awareness. In the second phase, EnKash plans to launch a much broader campaign covering mass media that would focus on how businesses could optimise business spending to maximise value from their organisational spending by keeping costs under control.
The campaign is built around the insight that while businesses account for functions such as sales, finance, marketing, product and more, the function of savings is often missed.
Through this campaign, EnKash aims to reinforce its brand philosophy of facilitating transparency, decentralisation, and optimising spending for each of its clients. The brand mascot will also enable a better understanding of the multiple business expenses incurred, such as vendor payments, tax payments, rental, bill payments, employee related expenses, including but not just limited to travel, digital expenses related to process efficiencies, assessing and mitigating fraud risk, and the importance of real-time spend visibility by covering the entire spectrum of spends. Each of these is crucial to enabling savings through a well-controlled spending management system.
The “chief savings officer” is a personification of the benefits that organisations can leverage by adopting EnKash into their daily spend management process. Serving as a member of the chief experience officer suite, EnKash’s primary focus is on increasing efficiency, control, visibility, and overall transparency across all the various cash flows of the organisation to provide significant savings.
Speaking about the launch, Enkash co-founder Hemant Vishnoi said, “We see a significant rise in the demand for spend management solutions across small and medium-sized businesses. Our unique brand campaign endeavours to create a voice to enable “savings” across business value chains. Businesses lack focus on the savings aspect while making business expenditures. Therefore, EnKash looks to play the role of the “chief savings officer” by identifying inefficiencies and plugging the gap across various expenditures.”
He added, “Our current product suites include company cards, payable, receivable, and expense management solutions that are focused on bringing savings by cutting down on unnecessary spending and helping cut unnecessary man hours and days spent in reconciliation, reporting, and streamlined processes. Our long-term objective is to allow businesses to primarily focus on their growth and let EnKash truly be their “chief savings officer.””
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
