GECs
Colors celebrates Diwali with brand film – ‘Zindagi Ke Rang, Apno Ke Sang’
Mumbai: As we prepare to celebrate Diwali for the first time since the pandemic, the countdown has started. However, due to people’s busy lives, celebrations have since been reduced to calls, forwards, GIFs, and posts. Families are splintering, and the fundamental principles of Indian households appear to have been forgotten in the age of technology.
In order to rekindle the feeling of community, Colors has created a brand film called “Zindagi Ke Rang, Apno Ke Sang” that emphasises the importance of community. The country’s top GEC develops a brand campaign to emphasise that celebrating Diwali is incomplete without spending time with your loved ones. In a cultural fabric that is constantly changing, it is our traditions, festivals, and families that keep us grounded.
The brand film, created by Leo Burnett, depicts members of a joint family bringing in the celebrations in separate houses and sharing them on a group chat window. As the conversation progresses, a stream of selfies, pictures, emojis, and Diwali greetings appears on the chat thread, demonstrating how accustomed we are to minimising our happiness for the sake of convenience.
In the movie, a family is shown celebrating Diwali digitally, but the youngest member is disappointed because the holiday is meant to be shared in person, not over the phone. Based on the idea of sharing our joys, the movie suggests that it’s time we quit wishing people well via chat and instead celebrate to our hearts’ content with get-togethers.
Viacom18 Hindi Mass Entertainment marketing and digital head Sapangeet Rajwant said, “We, at Colors, believe in bringing families together and in all our endeavours we strongly support our country’s cultural ethos. We’re a nation that loves to celebrate the smallest joys and the biggest festivals together with our near and dear ones. Carrying this tradition forward, our latest brand film urges viewers to break the norm of celebrating festivals over the phone. It is a heartfelt reminder to everyone to enjoy this Diwali by getting together with family and friends.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
