Brands
Brands cash in on RCB’s title defence as social media erupts with IPL buzz
PUMA, Zomato, Myntra and others turn Bengaluru’s back-to-back win into marketing gold
MUMBAI: The moment Virat Kohli struck the winning runs and Royal Challengers Bengaluru sealed a second consecutive IPL title, brands wasted no time joining the celebrations.
From food delivery and quick commerce platforms to fashion retailers and consumer brands, marketers turned one of the year’s biggest sporting moments into a social media playground, rolling out congratulatory creatives, memes and real-time campaigns within minutes of the final whistle.
PUMA India
Zomato
Amazon India (@amazondotin)
Zepto
YesMadam
Society Tea
Myntra
ENO India
Manforce India
Netflix India
Amul
Google India
Duolingo India
The flood of posts underscored the enduring appeal of moment marketing during the IPL, where brands compete almost as fiercely as the teams on the field for consumer attention. With RCB becoming only the third franchise in league history to win back-to-back titles, marketers found the perfect blend of sporting success, cultural relevance and fan emotion to fuel engagement.
As Bengaluru celebrated deep into the night, brands ensured the party extended well beyond the cricket field, turning RCB’s latest triumph into one of the biggest marketing moments of the season.
