News Broadcasting
NDTV appoints Ramarko Sengupta as AI editor to reshape its newsroom
India’s veteran broadcaster is hiring for the algorithm age, and it wants editorial instinct to lead the charge
NEW DELHI: NDTV is not waiting for the AI wave to hit journalism. It is paddling out to meet it. The broadcaster has appointed Ramarko Sengupta as AI editor, a newly created role that puts artificial intelligence at the centre of how the network discovers, verifies, produces, and delivers news.
Sengupta arrives with more than two decades of experience straddling digital, television, print, and wire journalism. Most recently, as associate editor at The Economic Times’ B2B verticals, he was building editorial tracks around AI, Global Capability Centres, and startups, positioning himself squarely at the intersection of technology and business journalism. Before that, at YourStory, he led editorial and brand solutions content while anchoring video conversations with founders, business leaders, and innovators. His earlier stints read like a tour of India’s most consequential newsrooms: business and auto verticals at The Times of India Online, a founding editorial role at FactorDaily, and a previous chapter at NDTV Convergence itself, where he led business news coverage and reported from the World Economic Forum. His bylines have landed on Coal India’s record IPO, Union Budgets, elections, and critical policy moments.
At NDTV, he will lead the integration of AI into editorial workflows and storytelling, working across formats that include text, video, multimedia, and live presentation.
Rahul Kanwal, chief executive and editor-in-chief of NDTV, was unambiguous about the strategic intent behind the hire. “We are entering a phase where the advantage will not come from access alone, but from how intelligently information is processed and presented,” he said. “AI is beginning to influence every layer of journalism, from discovery to distribution. Ramarko combines strong editorial instincts with a deep engagement with new media and emerging technologies. He will help us build a newsroom that is faster, sharper, and more responsive, while remaining anchored in our DNA of trust.”
Sengupta, for his part, is determined to resist the reductive conversation around AI and journalism. “The conversation around AI in journalism often focuses on efficiency,” he said. “For me, the real opportunity lies in enhancing depth, clarity, and relevance. At a time when content is abundant, what will stand out is thoughtful, credible storytelling. NDTV has always stood for that. I look forward to building systems and frameworks where AI strengthens editorial judgment and helps us tell better stories.”
The appointment sits within a broader push at NDTV into data-led journalism, intelligent content systems, and new storytelling formats, as the network positions itself for a media landscape being rapidly remade by artificial intelligence.
In a world drowning in content and haemorrhaging trust, NDTV is making a pointed argument: that the answer to the machine is not less human judgment, but sharper human judgment, turbocharged by the right tools. Sengupta has been handed the brief to prove it.
