e-commerce
Panini launches FIFA 2026 trading cards on Instamart
Official FIFA 365 Adrenalyn XL collection now available via quick commerce ahead of June World Cup.
MUMBAI: Panini has just dealt India a winning hand and football fans are already shuffling to get their packs. The world leader in officially licensed collectables has entered the Indian market with the launch of the FIFA 365 Adrenalyn XL 2026 trading card collection, now exclusively available on Instamart. In partnership with Dream Theatre and Kiddies International, the range brings the excitement of the beautiful game straight to consumers’ doorsteps with instant delivery.
The collection features over 300 of the world’s top football stars from iconic clubs and national teams. Shoppers can choose from Starter Packs, Classic Tins, and Multi-sets, each offering the thrill of hunting rare and limited-edition cards such as ‘Golden Ballers’ and ‘Invincible’ subsets.
Instamart VP for growth, Arjun Choudhary said, “With the FIFA World Cup around the corner, this partnership couldn’t be better timed. We aim to make the thrill of collecting instantly accessible.”
Panini Group managing director Ivam Faria added, “India is one of our fastest-growing markets for football collectibles. Our partnership with Instamart ensures collectors no longer have to wait days for their packs.”
The range is currently live in major metros including Mumbai, Delhi-NCR, Bengaluru, Pune, and Kolkata, with a phased rollout to additional Tier 1 and Tier 2 cities underway. It is available under the “Toys & Games” and “Stationery” categories.
With the 2026 World Cup kicking off on 11 June, Panini and Instamart have delivered the perfect warm-up turning quick commerce into a collector’s paradise. For Indian football fans, the beautiful game just got a whole lot more collectible.
