ITV News
Libas launches Gerua workwear brand with AI-led design
100 plus SKUs under Rs 2,500; targets young professionals with online-first range.
MUMBAI: Dressing for the job may soon start with data because Libas is letting AI pick the wardrobe. Libas has entered the workwear segment with the launch of Gerua, an AI-powered brand aimed at India’s growing base of young professionals. The move marks a strategic expansion for the ultra-fast fashion label as it looks to tap into shifting workplace dressing habits.
Gerua debuts as an online-first brand with a catalogue of more than 100 SKUs, spanning button-down shirts, kurta sets and structured suits. The pricing is positioned at the accessible end of the spectrum, with kurtas starting at Rs 499, kurta sets from Rs 999, and the entire range priced below Rs 2,500.
The brand is designed to address a familiar gap workwear that balances comfort, versatility and appropriateness for modern Indian workplaces. With younger employees entering diverse, less formal work environments, the demand for clothing that transitions seamlessly through the day is on the rise.
The launch is supported by a campaign titled “Outfit Sahi Toh Sab Sahi”, fronted by Anya Singh. The films draw on everyday office moments from quiet camaraderie to unexpected workplace situations suggesting that what one wears can subtly shape confidence and presence on the job.
Gerua’s positioning leans heavily on AI-led insights, with Libas aiming to anticipate trends rather than react to them. The approach reflects a broader shift in fashion, where data is increasingly informing design, inventory and consumer targeting.
Available on Libas’ website, app and leading e-commerce platforms, the new brand signals a clear bet, as workplaces evolve, so will wardrobes and increasingly, they will be built as much by algorithms as by aesthetics.
ITV News
Coca-Cola, Burger King partner for campus food truck push
‘Feast on Wheels’ targets Gen Z with mobile meals and experiences.
MUMBAI: Fast food just got faster and it’s now rolling straight onto campus. Coca-Cola India and Burger King India have joined forces in a long-term partnership aimed at tapping into India’s youth-driven consumption culture, with a new on-ground format that brings food, fizz and fanfare to college hotspots. At the heart of the collaboration is ‘Feast on Wheels’, a mobile food truck concept designed to deliver Burger King meals paired with Coca-Cola directly to students. The initiative blends accessibility with experience, targeting Gen Z audiences in spaces where social interaction and spontaneous consumption intersect.
The platform debuted on April 15, 2026, at Lovely Professional University during its inter-college festival, marking a strategic entry point into a high-energy youth setting. The activation featured a fully branded truck serving Whopper meal combos with Coca-Cola at student-friendly pricing, turning a routine meal into an event.
But the pitch goes beyond food. The campus experience was layered with live music, DJ sets, gaming zones like tic-tac-toe and ping pong, large installations and content-friendly spaces elements designed to fuel both footfall and social media amplification.
The partnership aligns Coca-Cola’s global food-pairing strategy with Burger King’s youth-first marketing approach, focusing on high-frequency, high-recall consumption moments embedded within everyday social environments.
For both brands, the play is clear: meet consumers where they already are, and make the experience hard to miss. With plans to scale the format, ‘Feast on Wheels’ signals a shift towards experiential, on-the-move engagement, where the line between a meal and a moment is increasingly blurred.
