Brands
Taboola signs three-year exclusive deal with Cricbuzz to boost engagement
Partnership aims to drive personalised content and unlock new revenue streams
MUMBAI: Taboola has entered into a three-year exclusive partnership with Cricbuzz, aiming to deepen user engagement and unlock new monetisation opportunities on one of the world’s most widely used cricket platforms.
Under the agreement, Taboola will serve as Cricbuzz’s exclusive content recommendation partner, bringing its data-driven technology to power personalised content discovery across the platform. The move comes as sports consumption increasingly shifts beyond live scores to a broader mix of stories, analysis and interactive content journeys.
With over 567 million monthly page views globally, Cricbuzz commands a strong presence across India and key international markets including Bangladesh, the United States, Pakistan and the UAE. The integration of Taboola’s recommendation engine is expected to enhance user engagement metrics such as session depth and content interaction, while opening up incremental revenue streams.
Taboola founder and chief executive officer Adam Singolda said the partnership taps into one of the most passionate sports audiences globally. “Partnering with Cricbuzz allows us to bring personalised experiences to millions of users while enabling sustainable monetisation at scale,” he noted.
Cricbuzz chief executive officer Pankaj Chhaparwal said the collaboration aligns with the platform’s focus on delivering a seamless and engaging experience. “Our partnership with Taboola strengthens user engagement through smarter content discovery while unlocking scalable, performance-driven monetisation,” he said.
As digital sports platforms evolve into full-fledged content ecosystems, the partnership highlights a growing emphasis on personalised discovery as a driver of both engagement and revenue.
For Taboola, the deal strengthens its foothold in high-growth markets such as India. For Cricbuzz, it is a step towards turning casual match tracking into a deeper, stickier content experience for cricket fans worldwide.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
