MAM
Everyuth naturals launches Tan Removal Chocolate & Cherry Face Wash
New product aims to make daily tan reduction a simple part of Gen Z skincare routines.
MUMBAI: Everyuth naturals has just sweetened the deal for fighting summer tans by adding chocolate and cherry to the mix. Zydus Wellness’ skincare brand has expanded its portfolio with the launch of Tan Removal Chocolate & Cherry Face Wash, tapping into the growing demand for benefit-led, results-driven skincare among Gen Z and younger millennials, who make up nearly half of skincare users in India.
Scientifically formulated and clinically tested on all Indian skin types, the new face wash combines the antioxidant properties of chocolate with the brightening power of Vitamin C-rich cherry. It promises visible reduction in tan and improved radiance from the very first use, while leaving skin feeling smooth and soft.
The launch addresses a common gap: while sunscreens protect, they don’t always correct daily sun-induced tanning. everyuth naturals positions the product as a corrective, everyday solution with the promise “Ab Roz Tan Ghatega” (tan will reduce every day).
Zydus Wellness CEO Tarun Arora said the Indian skincare industry is at an inflection point. “Consumers, particularly Gen Z, now view facial care as a proactive daily habit rather than an episodic remedy,” he noted. “By integrating the strength of our Tan Removal range into a high-frequency cleanser, we are creating a new sub-category of high-efficacy face washes.”
The campaign features a relatable TVC with Bollywood actress Tisca Chopra as a concerned mother and Telugu star Kashmira Pardeshi as her Gen Z daughter, who reassures her that daily tan reduction is now possible.
The product is now available across major retail outlets and e-commerce platforms.
In a market flooded with fancy serums and creams, everyuth naturals has kept it refreshingly simple turning the humble face wash into a daily tan-fighting hero. With chocolate and cherry in the mix, fighting the sun has never tasted (or felt) this good.
MAM
Indian soft drink bottlers forecast revenue recovery this fiscal
Hotter summer and deeper penetration expected to drive 15 per cent growth.
MUMBAI: India’s soft drink bottlers are set to fizz back to life thanks to a scorching summer that could turn up the heat on sales. After a subdued performance last year, revenues for the sector are projected to return to their long-term trajectory of around 15 per cent growth this fiscal, according to a report by Crisil Ratings. Summer months, which typically account for nearly 40 per cent of annual sales, are expected to provide a major boost, supported by above-normal temperatures forecast by the India Meteorological Department and the possible influence of El Niño conditions.
The analysis of 13 bottlers across carbonated drinks, juices, and packaged water points to a strong rebound in volumes, driven by both favourable weather and expanded distribution networks. Players have increased bottling capacities by 30–35 per cent over the past two fiscals while also strengthening cold chain infrastructure.
“Players have increased their bottling capacities by 30–35 per cent over the past two fiscals while also expanding distribution and cold chain infrastructure,” said Shounak Chakravarty of Crisil Ratings. “This, along with modest price hikes, should help drive double-digit volume growth and restore revenue momentum.”
However, the outlook is not without challenges. New entrants are gaining ground with products priced at popular points such as Rs 10 and Rs 20, along with indigenous flavours. Their market share has risen to an estimated 6–7 per cent in the last fiscal, up from around 2 per cent a year earlier.
Incumbents are expected to respond by increasing spending on marketing, distribution, and capacity expansion to protect their share. Profitability is also likely to face pressure from rising input costs, particularly packaging, which accounts for 20–22 per cent of total expenses due to higher crude oil prices amid West Asia tensions.
“Intensifying competition and reduced pricing flexibility, along with higher packaging costs, will moderate profitability this fiscal,” said Rucha Narkar of Crisil Ratings. Margins may decline by 200–250 basis points but are still expected to remain healthy at 15–16 per cent, supported by modest price hikes and a growing focus on zero-sugar variants.
Larger bottlers with pan-India presence are better positioned to weather these pressures, benefiting from stronger pricing power and economies of scale. Despite margin compression, cash flows are projected to remain stable, supporting continued investments in capacity and distribution, including visi-coolers at retail outlets.
Capital expenditure intensity is expected to ease slightly this fiscal after a surge last year driven by acquisitions. As a result, key credit metrics such as debt-to-Ebitda and interest coverage ratios are likely to improve, pointing to stable credit profiles for the industry.
In a sector where weather can make or break the season, this year’s hotter summer could be the perfect ingredient for a refreshing rebound in revenues. For India’s soft drink bottlers, the forecast is finally looking fizzy again.
