MAM
Everyuth naturals launches Tan Removal Chocolate & Cherry Face Wash
New product aims to make daily tan reduction a simple part of Gen Z skincare routines.
MUMBAI: Everyuth naturals has just sweetened the deal for fighting summer tans by adding chocolate and cherry to the mix. Zydus Wellness’ skincare brand has expanded its portfolio with the launch of Tan Removal Chocolate & Cherry Face Wash, tapping into the growing demand for benefit-led, results-driven skincare among Gen Z and younger millennials, who make up nearly half of skincare users in India.
Scientifically formulated and clinically tested on all Indian skin types, the new face wash combines the antioxidant properties of chocolate with the brightening power of Vitamin C-rich cherry. It promises visible reduction in tan and improved radiance from the very first use, while leaving skin feeling smooth and soft.
The launch addresses a common gap: while sunscreens protect, they don’t always correct daily sun-induced tanning. everyuth naturals positions the product as a corrective, everyday solution with the promise “Ab Roz Tan Ghatega” (tan will reduce every day).
Zydus Wellness CEO Tarun Arora said the Indian skincare industry is at an inflection point. “Consumers, particularly Gen Z, now view facial care as a proactive daily habit rather than an episodic remedy,” he noted. “By integrating the strength of our Tan Removal range into a high-frequency cleanser, we are creating a new sub-category of high-efficacy face washes.”
The campaign features a relatable TVC with Bollywood actress Tisca Chopra as a concerned mother and Telugu star Kashmira Pardeshi as her Gen Z daughter, who reassures her that daily tan reduction is now possible.
The product is now available across major retail outlets and e-commerce platforms.
In a market flooded with fancy serums and creams, everyuth naturals has kept it refreshingly simple turning the humble face wash into a daily tan-fighting hero. With chocolate and cherry in the mix, fighting the sun has never tasted (or felt) this good.
