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Shopping on Independence Day: What Indian customers craved for?

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Mumbai: Affiliate network Admitad studied more than 650 thousand online orders that Indian users made in the two weeks of Independence Day celebrations and compared them with the results of July and Independence Day celebrations last year. According to the network, the total amount Indian users spent online in the last two weeks grew by more than five per cent compared to last year.

However, the growth cannot be called record-breaking – it rather reflects the overall growth of e-commerce in the country. For example, shopping activity in July was on a similar level. The average check of purchases over the year increased by 9.24 per cent – from Rs 2220 to Rs 2425.

The cities with the highest number of online orders during the holidays were Delhi, Mumbai, Bengaluru, Kolkata, Hyderabad, Chennai, Patna, Jaipur, Pune and Lucknow.

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A triumph of mobile shopping

Users had no time to order from their computers during the festivities. The share of mobile orders in the country jumped from 48 per cent in July to a shocking 69 per cent during the holidays. Indians preferred to shop literally on the go, with a couple of clicks from their smartphone screen.

Mitgo managing director APAC & India Neha Kulwal “Last year, the share of mobile shopping was also higher than on ordinary days – at over 52 per cent. The trend of mobile shopping during festive periods is increasing every year – brands should definitely look at how they are engaging with mobile shoppers and offer them additional benefits during the festival season.”

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Indians dressed up for the occasion

According to Admitad’s calculations, almost half of all holiday orders this year came from the fashion industry – users shopped for outfits, shoes and accessories. Other popular categories were beauty products (12.2 per cent of orders), electronics (9 per cent of orders), food delivery (4 per cent), aeroplane tickets (3 per cent) and hotel reservations (2.5 per cent).

The record-breaker in terms of order growth compared to the “ordinary” period in July was the category “Flowers and Gifts” – its online sales increased four times during Independence Day. The food delivery industry also experienced huge growth – Indian users ordered delivery as much as 46 per cent more often during the holidays. The travel industry was another leader, with Indian users booking hotels 20 per cent more frequently during the holidays.

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Contextual advertising, cashback and media attracted customers

Brands were prepared for the holidays – this is evident in the sources from which customers came. For example, contextual advertising took the leading position in the number of attracted orders – it accounted for more than 25 per cent of all holiday online purchases. The marketers did a great job and were able to come up with ads that caught the eye of the Indian audience.

Local shoppers also actively read articles on content platforms and online media – these attracted more than 15 per cent of holiday orders. Influencers on Instagram, YouTube and Facebook lured more than seven per cent of customers. Another four per cent of customers placed an order on the recommendation of channels on Telegram.

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Despite the holiday euphoria – Indians didn’t miss out on their gains. More than 13.6 per cent of orders were made using cashback. ten per cent of Indian shoppers used a discount coupon. Another four per cent of shoppers were tempted by lucrative loyalty programs.

Affiliate marketing was also among the most effective tools, with a 15 per cent increase in the number of brands incorporating it into their holiday marketing strategy in 2023. Publishers also didn’t miss out on the opportunity to make extra money during the hype days – their revenues in August were up more than five per cent compared to July.

Brands should definitely consider these insights as they prepare for an active fall season. Festival season, Black Friday and other large-scale events are ahead that are sure to attract millions of shoppers. But only those brands that make the right use of fresh trends will be able to win the battle for their attention.

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MAM

The Best AEO Agencies in the USA for 2026

We ranked the 10 best AEO agencies in the USA for B2B brands in 2026 based on our selected criteria like AI visibility and clients results.

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10 Best Answer Engine Optimization (AEO) Agencies in the USA for 2026

AI is changing how buyers discover vendors. Nearly half of US B2B buyers now use platforms like ChatGPT and Perplexity before visiting a single website. If your brand isn’t showing up in those answers, you’re invisible before the conversation starts. This list covers the 10 best AEO agencies in the USA for 2026, ranked independently with no paid placements.

How We Evaluated the Best AEO Agencies in This List

Here is the list of criteria we looked at while evaluating the top AEO agencies in the list

  • AI Visibility: How consistently the agency’s clients appear in AI-generated answers across ChatGPT, Perplexity, and Google AI Overviews.
  • Client Results: Documented pipeline and revenue outcomes from verified case studies and published client testimonials.
  • Technical Depth: The strength of each agency’s AEO methodology, including schema implementation, entity optimization, and LLM content structuring.
  • Independent Reviews: Cross-referenced against third-party agency roundups including Discovered Labs and Minuttia’s 2026 rankings.

The 10 Best AEO Agencies in the USA for 2026

1. WebFX

WebFX is a full-service US digital marketing agency with nearly 30 years of history and over 500 employees. Their proprietary MarketingCloudFX technology powers reporting and analytics across AEO, SEO, paid advertising, and web design, making them the most process-stable and enterprise-ready agency on this list for large-scale US brands.

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Expertise:

  • Answer Engine Optimization
  • Search Engine Optimization
  • Paid Advertising
  • Analytics & Reporting

2. PipeRocket Digital

PipeRocket Digital is a US-focusedB2B SaaS and tech agency that runs AEO, GEO, and SEO as one connected pipeline system. Every program is measured against demos, pipeline, and MRR and not traffic or impressions. They are the only full-spectrum agency on this list serving clients from pre-revenue startups through to enterprise scale.

Expertise:

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  • AEO & GEO Strategy
  • Full-Funnel B2B Content
  • Technical SEO
  • Pipeline & MRR Attribution

3. First Page Sage

First Page Sage coined the term Generative Engine Optimization in 2024 and remains the most credentialed US agency in the space. Their authority content architecture builds deep thought leadership content engineered to earn citations in ChatGPT, Perplexity, and Google AI Overviews, tracked back to qualified leads and pipeline and not vanity traffic metrics.

Expertise:

  • GEO & AEO Content Strategy
  • Thought Leadership SEO
  • AI Visibility Reporting
  • Lead Generation

4. Single Grain

Single Grain, led by CEO Eric Siu, positions itself as a Search Everywhere Optimization agency, a framing built directly for multi-platform AI visibility. Their stack combines dedicated AEO, LLMO, paid advertising, CRO, and content marketing, making them one of the few US agencies where AEO is fully integrated into a performance marketing program.

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Expertise:

  • AEO & LLMO
  • Paid Search & Social
  • Content Marketing
  • Conversion Rate Optimization

5. Omniscient Digital

Omniscient Digital is an Austin-based B2B SaaS-exclusive agency founded by alumni from HubSpot, Shopify, and Workato. Their proprietary Surround Sound SEO methodology builds content ecosystems that establish brand presence across every top resource in a given category. This is the exact citation pattern that trains LLMs to associate a brand with specific buyer problems.

Expertise:

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  • GEO Strategy
  • Editorial Content & AEO
  • Surround Sound SEO
  • Link Building & Digital PR

6. RevenueZen

RevenueZen is a Portland-based full-funnel organic growth agency combining GEO content, SEO, and landing page optimization under one retainer. They stand out for publishing their pricing openly, a level of transparency rare in the US AEO market, and offering month-to-month contracts with no long-term commitment required for B2B teams.

Expertise:

  • GEO & AEO Content
  • Full-Funnel SEO
  • Landing Page Optimization
  • Pipeline Attribution

7. Siege Media

Siege Media is a San Diego-based content-driven agency that has evolved from linkable assets and manual outreach into a full organic growth agency offering AEO and LLMO. Their core view is that AI models determine trust through web-wide consensus, so they engineer content to earn citations from .edu, .gov, and authoritative publisher domains that LLMs weight most heavily.

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Expertise:

  • Content-Led SEO & AEO
  • LLMO
  • Link Building & Digital PR
  • Content Design

8. NoGood

NoGood is the most cross-referenced US agency in both Minuttia and Discovered Labs’ 2026 AEO roundups. For each client they form a tailored growth squad from their team of 70+ experts, delivering AEO, SEO, paid, and CRO in one data-driven system with real-time AI citation monitoring across ChatGPT, Gemini, Claude, and Perplexity.

Expertise:

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  • AEO Strategy
  • AI Citation Monitoring
  • Paid Search & Social
  • Analytics & Reporting

9. KlientBoost

KlientBoost addresses the conversion gap that AEO alone creates: AI visibility drives attention but only generates pipeline if the landing experience converts it. They combine PPC management, landing page optimization, and CRO in a unified system, and have one of the highest volumes of publicly listed client reviews of any US digital agency.

Expertise:

  • PPC Management
  • Landing Page Optimization
  • Conversion Rate Optimization
  • AEO Content

10. SimpleTiger

SimpleTiger has focused exclusively on SaaS since 2006, giving them the longest SaaS-only track record on this list. The CEO and COO consult directly with every client, making this a genuinely high-touch engagement at accessible pricing — rare for a specialized US agency. Their most notable result: a 597% increase in JotForm’s organic traffic in two months.

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Expertise:

  • SaaS SEO & AEO
  • Keyword Research
  • On-Page SEO
  • Technical SEO

Conclusion

Finding the right AEO agency in 2026 comes down to where you are in your growth journey and what you need AI search to do for your pipeline. Whether you’re a pre-revenue founder or an enterprise scaling across multiple markets, the agencies on this list represent the strongest options available in the US today. Start by auditing your current AI visibility, then match your needs to the agency built for your stage.

FAQs

1. What is an AEO agency?

An AEO agency (Answer Engine Optimization agency) is a specialized digital marketing firm that helps brands structure their content and online presence so AI platforms like ChatGPT, Perplexity, and Google AI Overviews can surface them as a direct answer to user queries.

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Unlike traditional SEO agencies focused on search engine rankings, AEO agencies optimize for retrieval by large language models, using semantic clarity, structured formatting, entity signals, and conversational content architecture to ensure a brand appears in AI-generated responses.

2. What is the difference between AEO and SEO?

SEO (Search Engine Optimization) focuses on getting your web pages to rank highly on Google and other search engines so users click through to your site. AEO (Answer Engine Optimization) goes a step further by structuring that same content so AI platforms can extract and cite it directly in AI-generated answers, without the user needing to click at all.

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In practice, AEO and SEO are complementary rather than competing disciplines. AI platforms primarily cite pages that already rank well on Google, which means strong SEO forms the foundation that AEO builds on. Cutting one weakens the other.

3. What are the best AEO agencies in 2026?

Based on AI visibility performance, verified client results, and independent third-party rankings, the strongest AEO agencies in the USA for 2026 include WebFX for enterprise brands needing a proven full-service vendor, PipeRocket Digital for B2B SaaS and tech companies at any growth stage, First Page Sage for thought leadership-driven GEO, Single Grain for integrated multi-channel AI search growth, and Omniscient Digital for editorial-first category authority.

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Other notable agencies on this list include RevenueZen, Siege Media, NoGood, KlientBoost, and SimpleTiger, each suited to different budget levels, ARR stages, and growth priorities.

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