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Admitad names Samrat Dutta commercial director for Apac
GURUGAON: Performance marketing platform Admitad has appointed Samrat Dutta as its new commercial director for the Asia Pacific region, betting on seasoned leadership to power its next phase of growth.
In his new role, Dutta will shape Admitad’s commercial strategy across Apac, one of the world’s most energetic digital markets. His brief includes driving regional revenues, deepening partner ties and expanding the company’s presence across key economies.
Dutta brings with him a sharp understanding of the digital advertising and agency ecosystem, built over years of leading commercial and sales teams across the region. Before joining Admitad, he held senior roles including country manager for Vietnam and business director for global agency solutions Apac, where he was known for blending market insight with hands-on client engagement.
“Samrat’s regional expertise and commercial instinct make him a strong addition to our leadership team,” said Mitgo managing director Neha Kulwal. “As we accelerate our Apac expansion, his experience will help us deliver greater value to partners and clients alike.”
Well regarded in digital and advertising circles, Dutta is recognised for his strategic thinking and focus on building practical, high-impact solutions.
“I’m excited to join Admitad at a time when performance marketing is evolving so rapidly,” said Dutta. “Apac offers enormous potential, and I look forward to working with teams across the region to unlock new opportunities and scale meaningful growth.”
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Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
