Brands
Savana launches Black Friday sale with discounts of up to 80 per cent
MUMBAI: Savana, the contemporary womenswear label, has kicked off its biggest Black Friday sale, offering discounts of up to 80 per cent across its collections. The brand expects a sharp rise in November sales, driven by strong appetite for winter staples.
Founded on a pared-back aesthetic and a focus on individuality, Savana has built a loyal following among women seeking a balance of comfort and clean, modern design. Its edit spans eveningwear and everyday pieces, with an emphasis on versatility and dependable fits.
The seasonal promotion covers sweaters, coats, long-sleeved tops and dresses, key items for layering through the colder months. The brand says each piece reflects its focus on durable fabrics and considered silhouettes.
“Last year’s November promotions delivered a remarkable uplift in sales, and we expect this Black Friday to carry that momentum forward,” said Savana by Urbanic founding partner Rahul Dayama. “With up to 80 per cent off on our core winter styles, we’re widening access to pieces central to the Savana wardrobe.”
The sale is now live online and in stores for a limited period.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
