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Bigbasket launches low GI bb Royal atta for steady sugar control
New blend developed with CFTRI aims to bring science-led nutrition home
MYSORE: Bigbasket has expanded its health-focused portfolio with the launch of bb Royal Slow Sugar Release Atta, a scientifically developed flour designed to help manage blood sugar levels while fitting seamlessly into everyday diets.
The product, part of its bb Royal range, was unveiled by Jitendra Singh at the CSIR-CFTRI in Mysore, underscoring the growing intersection of food science and consumer health.
Developed in collaboration with CFTRI, the atta blends wheat with ingredients such as soya, buckwheat, Bengal gram, oats, psyllium husk and fenugreek. The formulation has been clinically tested and carries a glycaemic index of under 45, significantly lower than conventional wheat flour, indicating a slower release of sugar into the bloodstream.
This slow-release property is designed to support steady energy levels, reduce post-meal sugar spikes and promote satiety. In simpler terms, it aims to keep you fuller for longer while helping manage metabolic health, a growing concern among urban consumers.
Speaking about the launch, bigbasket chief buying and merchandising officer Seshu Kumar Tirumala said, “At bigbasket, private labels are more than just products, they are strategic choices rooted in quality, innovation and consumer insight. With bb Royal Slow Sugar Release Atta, we are bringing scientifically backed nutrition into everyday Indian kitchens, supporting better metabolic health without compromising on taste or versatility.”
Echoing this sentiment, CSIR-CFTRI director Giridhar Parvatam said, “Our collaboration with bigbasket is rooted in a shared vision of making scientifically validated, healthier food choices more accessible to Indian households at scale. Innovations like this are not just about a single product, but about enabling a shift towards better dietary habits.”
The launch reflects a broader trend where consumers are increasingly seeking functional foods that deliver both nutrition and convenience. With science stepping into the kitchen, everyday staples like atta are quietly getting a smarter upgrade.
As bigbasket continues to build out its private label strategy, this latest offering suggests that the future of grocery may well be equal parts taste, trust and technology.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
