Sports
HDFC Life partners with Kolkata Knight Riders for IPL 2026
Insurer joins hands with popular franchise to strengthen regional connect, especially in eastern India.
MUMBAI: HDFC Life has decided to play a straight drive into the hearts of cricket fans this IPL season by teaming up with the Kolkata Knight Riders as an Official Partner. The leading life insurer announced its association with KKR for the ongoing 2026 IPL season, bringing together a brand known for financial security and a cricket franchise with a massive, passionate following, particularly across India’s eastern region.
HDFC Life, head of marketing Pritika Shah highlighted the strategic importance of the tie-up. “Given India’s diversity, we have been building our brand through culturally relevant, region-focused efforts,” she said. “This association with Kolkata Knight Riders continues that journey for us. KKR’s fantastic following gives us an opportunity to deeply connect with households across the country, especially in the East.”
Knight Riders Sports, chief marketing officer Binda Dey welcomed the partnership, noting the alignment of values. “The most meaningful partnerships are those built on shared values, and HDFC Life’s ethos of pride and respect strongly reflects what KKR stands for as a team,” she said. “Just as our fans trust us to give our all on the field, HDFC Life empowers millions of Indians with the confidence to face life beyond it. Together, we look forward to creating memorable moments that resonate deeply with fans across the country.”
Over the course of the season, HDFC Life plans to roll out a series of high-impact visibility and engagement activities across digital, social, on-ground, and other touchpoints in collaboration with KKR.
In the high-stakes world of IPL cricket, where every partnership needs to hit the right note, HDFC Life and KKR appear to have found a perfect match – one that promises both on-field excitement and off-field financial confidence for fans.
Sports
Alstone named Official Cladding Partner of Punjab Kings for IPL 2026
Premium exterior cladding brand strengthens its cricket association strategy with third IPL tie-up.
MUMBAI: Alstone is clearly aiming to build stronger walls both on the field and in the minds of cricket fans by teaming up with Punjab Kings this IPL season. India’s leading premium exterior cladding brand has announced its association with Punjab Kings as the Official Cladding Partner for the 2026 edition of the Indian Premier League. This marks Alstone’s third engagement with India’s biggest cricketing platform, underlining its continued strategy of leveraging high-impact sporting events to boost brand visibility and national connect.
Having previously partnered with a Bengaluru-based franchise, Alstone has now aligned with Punjab Kings, a team known for its fearless gameplay, high energy and passionate fan base. The collaboration brings together Alstone’s progressive brand philosophy and the dynamic spirit of the Kings.
Through the partnership, Alstone plans to roll out a mix of integrated marketing initiatives, creative campaigns and on-ground activations during the season. The focus will be on deeper engagement with channel partners and end consumers while reinforcing its leadership in the premium cladding segment.
Speaking on the association, Mr Sumit Gupta, Managing Director of Alstone, said: “Our partnership with Punjab Kings for the 2026 season is a reflection of Alstone’s evolving brand journey with cricket. This platform represents scale, influence and cultural relevance at an unmatched level. Punjab Kings, with their passion and energy, perfectly mirror the values we stand for innovation, performance and consistency.”
Saurabh Arora, Chief Commercial Officer of Punjab Kings, added: “We’re happy to have Alstone come on board as our Official Cladding Partner for the 2026 season. It’s always great to work with brands that are growing strongly across India. We’re looking forward to building this partnership together and creating meaningful engagement for fans.”
With over two decades of industry leadership, Alstone offers a diverse portfolio including Fire Retardant Composite Panels (FRCP), Metal-based High-Pressure Laminates (HPL), Aluminum Honeycomb Panels, Metal Louvers and Zinc Composite Panels (ZCP) in collaboration with VMZINC, France.
As the IPL continues to deliver massive viewership and engagement, Alstone’s tie-up with Punjab Kings highlights the brand’s commitment to bold, memorable brand-building in one of India’s most vibrant sporting arenas.
In the high-stakes world of T20 cricket, where boundaries are smashed every match, Alstone is making sure its brand presence is equally solid and eye-catching.
