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Google tops both platforms as IPL ad volumes rise 2 per cent across 48 matches
Connected TV is the surprise story of the season as the tournament cements its position as the biggest live sports event in India
Ecom leads CTV with 39 per cent, 30 plus shared categories, distinct advertiser mix.
E-commerce leads CTV with 35 per cent share; Google tops linear TV
Connected TV strategy embeds brand in match moments and milestones.
