From a four-storey mural in Kolkata to team buses in Chennai and Ahmedabad, KKR is turning a cricket campaign into a cultural one
Franchise blends local languages and large-scale outdoor to deepen fan connect
Insurer joins hands with popular franchise to strengthen regional connect, especially in eastern India.
Three-time champions weave iconic moments into new kit design.
KKR fan tournament sees 32 teams battle over three days; Joy Game Changers lift inaugural title on 21 February 2026.