Aman Srivastava steps down as SonyLIV marketing head

MUMBAI: When the credits start rolling on a long and successful chapter, even seasoned marketers know it’s time for the next scene. Aman Srivastava has stepped down as senior vice-president and head of marketing for the OAP digital business at SonyLIV, part of Sony Pictures Networks India, according to sources. Srivastava had been associated with the network since 2015. In his most recent role, he led marketing for SonyLIV and oversaw its digital business. This marked his second stint with Sony Entertainment Television.

Before rejoining Sony, he served as head of marketing for the youth and movie channel business at The Walt Disney Company in India. His earlier experience includes roles as Director of marketing for international markets and syndication at Viacom18, along with marketing positions at Turner International India and Zee Telefilms. He began his career in media planning at Mediacom.

Over nearly a decade at SonyLIV, Srivastava played a key part in shaping the platform’s marketing strategy during a period of rapid growth in India’s streaming space. His departure marks the end of a significant innings in one of the country’s competitive digital entertainment battles.

From media planning to steering SonyLIV’s brand voice, Aman Srivastava has enjoyed a well-scripted career in Indian television and streaming. As one chapter closes, the industry will be watching to see where this seasoned storyteller heads next.