Olio Pizza, Rajasthan Royals renew partnership for IPL 2026

New Delhi: Cricket meets crust again. Curefoods’ Olio Pizza has renewed its partnership with Rajasthan Royals for IPL 2026, doubling down on a high-decibel campaign—“Slice Maar”—to turn match nights into a consumption ritual.

At its core is a punchy, crowd-ready slogan that straddles sport and snacking: the crack of a big hit and the bite of a large slice. Anchoring the campaign is a new hero product, the Royal Pizza Slice—a 24 cm, single-serve portion priced from Rs 99, aimed squarely at budget-conscious fans looking for a quick indulgence during games.

“Our partnership with the Rajasthan Royals is a cornerstone of our year, and we’re thrilled to be back for another season. The ‘SLICE MAAR’ campaign is pure, unadulterated fan energy. It’s the sound of a six being hit and the feeling of grabbing the perfect slice of pizza on match night. With the new Royal Pizza Slice, we’re not just selling a product; we’re serving an essential part of the cricket ritual for every single fan, making the game-day experience more accessible and exciting than ever before,” said Gokul Kandhi, chief operating officer, Curefoods.

For Rajasthan Royals, the tie-up is less about logos and more about loyalty. “Our partnership with Olio Pizza is a testament to the long-term relationships we hold dear. Over these years, we have grown together, creating a platform that goes beyond sponsorship—one that enriches how our fans connect with every match. We look forward to strengthening this collaboration further as we continue to create meaningful, high-quality experiences for our fans,” said Alok Chitre, chief operating officer, Rajasthan Royals.

The campaign will roll out across stadiums and screens. Olio Pizza will dominate concourse activations at Royals’ home fixtures in Jaipur and Guwahati, serve as presenting sponsor for one key match, and feature an Olio-branded cheer squad during broadcasts. Co-branded kiosks and hawker units inside stadiums will push the Royal Pizza Slice to fans in real time.

Off the field, the brand is building a longer play. The Olio Dugout on Sahakar Marg in Jaipur will host watch parties, house a live merchandise store and run fan engagement programmes through the IPL season. In partnership with Super Royals, the franchise’s official fan community, Olio Pizza will also roll out contests and match-day experiences, sending select fans to live games.

Distribution is wide by design. The Royal Pizza Slice will be available across Olio Pizza outlets in more than 40 cities and via delivery platforms Swiggy and Zomato.

One campaign, one slice, one swing at owning the IPL appetite—and this time, Olio wants a bigger bite.