Brands
Gaurav Taneja’s Beast Life brand stuns fans with ‘World’s First Protein Condom’
Fitness mogul causes a social media stir with a bizarre new gym-to-bedroom crossover
NEW DELHI: The fitness world is currently doing a double-take following a series of provocative social media posts from Beast Life, the supplement brand spearheaded by popular YouTuber Gaurav Taneja, also known as Flying Beast. In a move that has left followers both baffled and amused, the company has teased the launch of what it calls the “world’s first protein condom.”
Promoted with the high-octane energy typical of the bodybuilding community, the marketing campaign encourages users to “upgrade your night performance” and bring “beast mode” into the bedroom. The sleek packaging and bold claims suggest a strange fusion of sports nutrition and sexual wellness, though the specific biological benefits of applying whey to a contraceptive remain, understandably, unexplained.
Industry experts and savvy social media users have been quick to flex their logic, pointing out that the timing is highly suspicious. With April Fools’ Day just around the corner, the consensus is that this is a classic “shock and awe” marketing prank. Scientifically, the concept carries little weight; protein is designed for muscle repair via ingestion, and introducing organic compounds to latex could potentially compromise the product’s safety and hygiene.
The internet has already been flooded with “gainz” jokes, with users jokingly asking if the new range will be available in “Chocolate Peanut Butter” or “Cookies and Cream” flavours.
Gaurav Taneja is no stranger to bold publicity stunts, having recently made headlines for a high-stakes “lab test challenge” regarding his protein quality. Whether this latest stunt is a genuine pivot into the wellness market or a clever bit of digital performance art, it has certainly succeeded in getting the brand trending across major platforms.
As the clock ticks down to April 1st, the public is waiting to see if Beast Life will actually deliver on this meaty promise or if the whole affair is simply a well-timed exercise in viral brand building.
Brands
Kotak Mahindra Prime names Suraj Rajappan as managing director and chief executive
The car-finance arm of Kotak Mahindra Bank lines up a new chief and raises its borrowing limit
MUMBAI: Suraj Rajappan is getting the keys. Kotak Mahindra Prime Limited (KMPL), India’s veteran car-finance outfit, has named him managing director and chief executive, effective June 1st, 2026—the same day his predecessor drives off into retirement.
The board approved the appointment at its meeting on March 18th. Rajappan, currently a whole-time director at the company, has spent his entire 24-year career at KMPL, working across functions before rising to the top job. The three-year term remains subject to shareholder approval, and the company confirmed he faces no bar from SEBI or any other authority from holding the post.
He takes over from Shahrukh Todiwala, who superannuates on May 31st after more than three decades with the Kotak Group. Ashok Vaswani, managing director and chief executive of parent Kotak Mahindra Bank, was generous in his send-off. Todiwala, he said, “leaves behind a legacy marked by prudent growth, strong risk discipline, and a focus on customer-centricity.” Of his successor, Vaswani was equally bullish: Rajappan’s “deep industry experience and execution capabilities position KMPL well for its next phase of growth.”
The board also loosened the purse strings, raising the company’s overall outstanding debt limit from Rs 43,000 crore to Rs 48,000 crore. The expanded ceiling covers bank loans, debentures, commercial paper, treasury operations, credit facilities and external commercial borrowings.
KMPL has operated as a car-finance company since 1996, branching into two-wheeler loans in 2018 and loans against property in 2021. With fresh leadership, a bigger borrowing arsenal and an ambitious lender for a parent, Rajappan’s first task is clear: step on the accelerator.
