MAM
Polycab launches new campaign for fans category
Brand extends No.1 wires & cables trust to home cooling solutions.
MUMBAI: Polycab just blew the competition away because when India’s No.1 in wires decides to enter fans, even the ceiling starts feeling the current. Polycab India Limited has unveiled a new brand campaign for its fans category, cleverly linking its decades-long leadership and trust in wires and cables to its growing presence in home electrical solutions. The TVC follows a discerning protagonist who insists on the best for her home from trusted green wires to reliable ceiling fans delivering the insight that when the foundation is No.1, the airflow (hawa) should be No.1 too.
The film positions Polycab fans as a natural extension of the brand’s core promise, superior performance, safety and trust. High-performance motors, efficient air delivery and contemporary designs are woven into relatable family scenarios, reinforcing that quality isn’t just about wiring a house, it’s about making it comfortably livable.
Polycab India Limited, senior vice president for Brand & Marcom Shwetal Basu said, “At Polycab, leadership is built on trust, quality and consistent performance. Our fans campaign draws from this very ethos. When consumers choose Polycab wires, they choose peace of mind. With Polycab fans, we are extending that same assurance bringing powerful, reliable air into homes through a brand they already trust.”
The campaign rolls out across television, digital and social media platforms, aiming to strengthen Polycab’s foothold in the fans category while reinforcing its overarching identity as a trusted provider of electrical solutions for modern Indian homes.
In a market where fans are often an afterthought, Polycab isn’t just spinning blades, it’s spinning trust into every rotation, reminding every home that when the current is reliable, the comfort should be too.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
