MAM
Kaizad Pardiwalla joins BBDO India as general manager-Mumbai & chief digital officer
Mumbai: BBDO India has appointed Kaizad Pardiwalla as general manager- Mumbai & chief digital officer. Along with leading the digital transformation, Pardiwalla will head the Mumbai operations, and will report to BBDO India CEO Suraja Kishore.
Pardiwalla started his advertising journey in 2004, starting at a prestigious agency and eventually rising to leadership roles within the industry. By 2007, his journey had led him to the role of national head at a digital and direct marketing arm, where he drove significant growth alongside major clients including American Express, Cadbury, CISCO, IBM, ICICI Lombard, ITC, The Economist, and Vodafone, among others. In this period, he spearheaded the agency’s digital transformation, leaving an indelible imprint on its trajectory.
Throughout his extensive two-decade career, Pardiwalla’s expertise has shone across an array of brands, showcasing his impact with notable names such as Amazon, Wipro, Viacom 18, Unilever, Fiat, Ferrero, Virgin Mobile, Colgate-Palmolive, Tang, TVS, Tata AIG, MTV, Pfizer, and ICICI Cards, among others.
As a marketing communications specialist with over 20 years of experience in advertising, digital, and direct marketing, Pardiwalla has been at the forefront of creating brand value and driving business growth across start-ups, growing brands, and iconic names. He’s a transformation specialist known for jump-starting stagnant companies and propelling them to high double-digit growth.
Commenting on Pardiwalla’s appointment, Kishore said, “Agencies of the future will be shaped by people who can dig their experience as big data and can use their intuition to latch onto possibilities of tomorrow- Kaizad is one such rare talent that we are delighted to have on board with us. A thorough bred professional who has under his belt over 20 years of big data on building brands and business, with Kaizad on our team we at BBDO India are best geared to reimagine the business of advertising and to offer services across customer journey to our clients.”
Speaking about his appointment, BBDO India chairman & chief creative officer Josy Paul added, “I’ve known Kaizad from his early days in the industry. He led the digital transformation at some of India’s biggest agencies. His understanding of the digital landscape and the opportunity for brands to leverage data and maximise new media and content is exceptional. We are grateful that he chose us as his next big career move. He could easily have been the new age CMO of a large multinational tech company in India. In our hearts we know it’s going to be a rewarding partnership.
On joining BBDO India, Pardiwalla said, “It is a privilege to join the agency which has created some of the most memorable work of our times. What’s even more exciting, is that Josy and Suraja refuse to rest on their past accomplishments – they want to shape the future of brands and businesses. Their visionary outlook, candidness and focus on creating a dynamic work culture inspired me to partner with them on this journey. We want to set our clients up for success by delivering strong RoI and fostering positive business impact using a combination of data analytics, technology and creativity combined with tailored Go-to-Market strategies across all digital channels.”
MAM
JBCN Education appoints The Other Circle for PR mandate
Mumbai agency to lead communications for progressive K–12 group.
MUMBAI: JBCN Education just circled in a fresh voice because when your classrooms already think outside the box, the next logical step is to get the story out of the classroom. JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to handle its public relations and strategic communications mandate. The partnership aims to amplify the institution’s distinctive Educreative philosophy, which blends rigorous academics with experiential learning, creativity and values-led development.
TOC will shape JBCN’s narrative through educator-led thought leadership, media engagement and strategic storytelling, fostering deeper conversations with parents, educators and the academic community on modern, meaningful learning.
JBCN Education, senior vice president for marketing Nikhil Sharma said, “Every institution has a unique narrative, one filled with innovative learning, passionate faculty, and the next generation of Changemakers. The Other Circle’s strategic approach and deep familiarity with the education sector make them the right partner to strengthen our brand presence and forge meaningful connections.”
The Other Circle Group of Companies co-founder & CEO Aakanksha Gupta added, “The best communications work happens when the story is already true—you just have to find the right way to tell it. JBCN Education represents a powerful shift in how learning is imagined and delivered in India, and that story is rich: a philosophy that’s lived in the classroom, educators who believe in it, and outcomes that speak for themselves.”
The appointment marks a new phase for JBCN as it seeks to lead national conversations around progressive education, inquiry-based learning and preparing students for an interconnected world.
In an education landscape where the real competition isn’t marks but mindset, JBCN isn’t just teaching kids, it’s teaching the country what forward-thinking learning can look like, and now it’s got a voice loud enough to make sure everyone hears it.
