MAM
Josy Paul, Minakshi Achan, Mayur Hola named Abby Awards jury chairs
Three industry leaders to helm key categories at Goafest 2026 from May 20 to 22
MUMBAI: When ideas meet judgement, the judges better be just as creative as the work on trial. The Ad Club has named Josy Paul, Minakshi Achan, and Mayur Hola as Jury Chairs for the ABBY Awards 2026 Powered by The One Club | The One Show, sharpening the creative bench ahead of Goafest 2026.
Josy Paul, Chairperson and Chief Creative Officer at BBDO India, will lead the Sustainable Development Goals category. Known for championing purpose-led creativity, Paul has built a body of work that blends storytelling with social impact, including campaigns such as Ariel’s ‘Share The Load’ and Whisper’s ‘Touch The Pickle’. His work has earned global recognition, including a Cannes Lions Grand Prix and multiple Glass Lions, with ‘Share The Load’ twice ranked the world’s most effective campaign by WARC.
JioStar, Head of Brand Minakshi Achan takes charge of the Branded Content and Entertainment category. With nearly three decades of experience across advertising, media, and fashion, she currently oversees brand strategy for JioHotstar alongside the network’s entertainment and sports portfolio, bringing a cross-industry perspective to storytelling that travels across formats.
Meanwhile, Mayur Hola, Vice President Brand at Swiggy, will chair the Brand Experience and Activation category. Known for building culturally relevant brands, Hola’s career spans stints at OYO and Subway India, with a focus on creating ideas that resonate beyond campaigns and into everyday consumer behaviour.
The appointments come as the Abby Awards continue to position themselves at the intersection of creativity, effectiveness, and cultural relevance, with jury leadership reflecting a mix of purpose-driven creativity, content innovation, and experiential thinking.
The ABBY Awards 2026 Powered by The One Club | The One Show will be held during Goafest 2026 from May 20 to May 22 at Taj Cidade de Goa Horizon, setting the stage for three days of industry celebration, debate, and, of course, judgement day for India’s best ideas.
