Brands
Portfolio Night 2025 opens for young creatives with Google live brief
MUMBAI: Aspiring adlanders, polish those portfolios, your big night is here. ‘The One Club for Creativity’ has opened registrations for ‘Portfolio Night 2025’, with Google on board as exclusive global sponsor. In India, the event will be hosted by BBDO India, DDB Mudra Group and TBWA India. Budding creatives can log in online on 6 October or meet in person on 7 October, with entries closing on 3 October.
Billed as the world’s premier speed-dating event for talent and top creative leaders, Portfolio Night gives young hopefuls the chance to showcase work, receive one-to-one feedback, and even spark their advertising careers.
This year, Google is setting the live brief for the Portfolio Night All-Stars competition. Winners will earn a coveted trip to New York in 2026 to present their campaign during The One Club’s creative week.
On the jury are some of the most celebrated names in Indian advertising, including Josy Paul (BBDO India), Kainaz Karmakar (Ogilvy India), Abhijit Awasthi (Sideways Consulting), Russell Barrett (TBWAIndia), Swati Bhattacharya (Lightbox), Rahul Mathew (DDB Mudra), and Ashish Khazanchi (Enormous), alongside a long list of national creative heavyweights.
With humour, hustle and a shot at global glory, Portfolio Night 2025 promises not just feedback, but a foot firmly in the door of advertising’s big league.
For registration visit:
In-Person Event: https://www.eventbrite.com/e/portfolio-night-2025-mumbai-in-person-tickets-1672125625759
Virtual (Non-Mumbai Residents): https://www.eventbrite.com/e/portfolio-night-2025-mumbai-virtual-tickets-1664770165379
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
