MAM
Kaizad Pardiwalla joins BBDO India as general manager-Mumbai & chief digital officer
Mumbai: BBDO India has appointed Kaizad Pardiwalla as general manager- Mumbai & chief digital officer. Along with leading the digital transformation, Pardiwalla will head the Mumbai operations, and will report to BBDO India CEO Suraja Kishore.
Pardiwalla started his advertising journey in 2004, starting at a prestigious agency and eventually rising to leadership roles within the industry. By 2007, his journey had led him to the role of national head at a digital and direct marketing arm, where he drove significant growth alongside major clients including American Express, Cadbury, CISCO, IBM, ICICI Lombard, ITC, The Economist, and Vodafone, among others. In this period, he spearheaded the agency’s digital transformation, leaving an indelible imprint on its trajectory.
Throughout his extensive two-decade career, Pardiwalla’s expertise has shone across an array of brands, showcasing his impact with notable names such as Amazon, Wipro, Viacom 18, Unilever, Fiat, Ferrero, Virgin Mobile, Colgate-Palmolive, Tang, TVS, Tata AIG, MTV, Pfizer, and ICICI Cards, among others.
As a marketing communications specialist with over 20 years of experience in advertising, digital, and direct marketing, Pardiwalla has been at the forefront of creating brand value and driving business growth across start-ups, growing brands, and iconic names. He’s a transformation specialist known for jump-starting stagnant companies and propelling them to high double-digit growth.
Commenting on Pardiwalla’s appointment, Kishore said, “Agencies of the future will be shaped by people who can dig their experience as big data and can use their intuition to latch onto possibilities of tomorrow- Kaizad is one such rare talent that we are delighted to have on board with us. A thorough bred professional who has under his belt over 20 years of big data on building brands and business, with Kaizad on our team we at BBDO India are best geared to reimagine the business of advertising and to offer services across customer journey to our clients.”
Speaking about his appointment, BBDO India chairman & chief creative officer Josy Paul added, “I’ve known Kaizad from his early days in the industry. He led the digital transformation at some of India’s biggest agencies. His understanding of the digital landscape and the opportunity for brands to leverage data and maximise new media and content is exceptional. We are grateful that he chose us as his next big career move. He could easily have been the new age CMO of a large multinational tech company in India. In our hearts we know it’s going to be a rewarding partnership.
On joining BBDO India, Pardiwalla said, “It is a privilege to join the agency which has created some of the most memorable work of our times. What’s even more exciting, is that Josy and Suraja refuse to rest on their past accomplishments – they want to shape the future of brands and businesses. Their visionary outlook, candidness and focus on creating a dynamic work culture inspired me to partner with them on this journey. We want to set our clients up for success by delivering strong RoI and fostering positive business impact using a combination of data analytics, technology and creativity combined with tailored Go-to-Market strategies across all digital channels.”
Brands
HYBE India, Samsung India team up to launch nationwide talent auditions
Partnership aims to discover and support next generation of female performers
MUMBAI: HYBE India has partnered with Samsung India to roll out a nationwide talent audition programme aimed at discovering and nurturing the next generation of female performers in India.
The initiative combines HYBE’s global entertainment expertise with Samsung’s technology ecosystem, offering aspiring artists a platform to showcase their skills and build a pathway into the music and performance industry.
At the core of the collaboration is a multi-city audition drive, supported both online and on-ground. Specially designed Galaxy Audition Studios will be set up across 10 cities, including Mumbai, Delhi, Bengaluru, Kolkata and Hyderabad, within Samsung’s retail spaces. These hubs are intended to give participants a hands-on environment to rehearse, record, and refine their performances.
HYBE India chief operating officer Dahae Lee said the partnership is rooted in a shared goal of supporting young women’s aspirations, adding that the company is committed to guiding talent “from the initial audition stages to the moment of their debut.”
Echoing the sentiment, Samsung India vice president, MX business Aditya Babbar said the initiative is about enabling young women to “be seen and heard on a global stage,” while creating meaningful opportunities through technology.
Participants will be able to use Samsung Galaxy devices to create and submit audition content, from recording vocals to shooting performance videos, making the process more accessible and integrated with everyday tools.
The programme is also being amplified through Samsung’s ‘Show them how it’s done #withGalaxy’ campaign, positioning the initiative as both a talent search and a broader cultural push around self-expression and creativity.
As India’s creator economy continues to expand, the partnership signals a growing convergence between entertainment and technology players. By combining infrastructure, reach, and storytelling, HYBE India and Samsung are betting on a new wave of performers ready to step into the spotlight.
