Deepak Bhojwani exits SonyLIV

MUMBAI: Deepak Bhojwani has moved on from SonyLIV, drawing the curtain on an 18-month run that placed him at the centre of some of India’s most powerful television and streaming properties.

Bhojwani served as manager, content partnerships and ad sales at the streaming platform, where he handled more than 45 key accounts and worked closely with agencies to structure advertising deals and brand integrations across major intellectual properties.

The role brought him into the commercial engine room of premium content—from global sporting events such as the UEFA Champions League and major tennis tournaments to flagship Indian entertainment shows including Kaun Banega Crorepati, MasterChef India and Shark Tank India.

During his tenure, Bhojwani also secured key advertisers across marquee events such as the French Open and the Asia Cup, winning the platform’s quarterly “Customer Champion” recognition for exceeding revenue targets.

Before joining SonyLIV, Bhojwani held senior ad-sales and partnership roles across the digital and sports media ecosystem, including stints at Viacom18 Sports, Airtel Digital, Paytm, and OYO. His career spans more than a decade across category building, strategic partnerships, and B2B account growth.

Bhojwani described the stint as a demanding but formative phase that deepened his understanding of the content ecosystem, particularly the fast-evolving non-fiction and sports landscape.

The next destination remains undisclosed. But in an industry where content, commerce and advertising increasingly collide, the next chapter is unlikely to stay unwritten for long.