MAM
Sunfeast Marie Light launches #MarieLightMode campaign
New film with Jyothika encourages couples to unplug and reconnect over tea.
MUMBAI: Sunfeast Marie Light just served a reminder with the tea because when phones are stealing the spotlight, sometimes all a relationship needs is a quick Marie break. Sunfeast Marie Light has launched #MarieLightMode, a new campaign timed for International Women’s Day that urges couples to switch off screens and rediscover meaningful conversations over a cup of tea and Marie Light biscuits. A recent study in Chennai by the brand found that 53% of respondents admitted spending more time on their phones than with their partners, highlighting a growing emotional gap in modern relationships.
The heartfelt TVC features actress Jyothika and Senthil as a couple whose digital habits quietly erode their bond. A conscious decision to put phones aside turns everyday tea time into genuine moments of laughter and connection. The film ends with the tagline “Khao Meal, Baat Karo,” reinforcing that simple, light moments build stronger relationships.
Jyothika said, “After marriage, it’s often the daily light moments that keep a relationship strong. In Tamil homes, sharing tea is one such moment. Marie Light Mode gently reminds us to pause, put our phones away, and spend that time talking to each other.”
ITC Ltd, VP and head of marketing for biscuits and foods division Suraj Kathuria added, “At Sunfeast Marie Light, we believe that it’s the small, light moments shared every day that build strong relationships. With #MarieLightMode, we want to encourage couples to take a mindful break from screens and rediscover the joy of spending quality time together.”
Consumers can scan the QR code on Marie Light packs to participate in a couple’s quiz testing how well partners know each other, with a chance to win a couple’s trip to Switzerland.
The campaign is live across television and digital platforms in Tamil Nadu, supported by in-store activations and social media engagement under #MarieLightMode.
In a world glued to glowing screens, Sunfeast isn’t just selling biscuits, it’s quietly handing couples the recipe for something sweeter: putting the phone down, picking up the conversation, and letting the real connection rise.
