iWorld
Anil Kapoor’s Subedaar lights up Times Square as Prime Video pushes global launch
Suresh Triveni’s action drama debuts globally across 240 plus territories
NEW YORK: Prime Video’s original film Subedaar has taken Indian storytelling to one of the world’s most visible advertising stages, lighting up the giant digital billboards of Times Square in a high-profile global showcase.
The larger-than-life display marks a symbolic moment for Indian cinema, placing the action drama at the heart of one of the world’s most recognisable commercial intersections: a space typically dominated by major international entertainment launches.
Headlined by Anil Kapoor, the film has drawn praise for its intense performances and immersive storytelling. Times Square, long regarded as a global marketing stage for blockbuster campaigns, has hosted some of the biggest entertainment promotions in the world, making Subedaar’s appearance there a notable milestone for Indian content travelling abroad.
Directed by Suresh Triveni, the gritty action drama follows Subedaar Arjun Maurya, a retired soldier whose quiet civilian life is shattered by a reckless act. Pulled back into a world of violence and moral conflict, he must confront crime and corruption to protect his family and reclaim his honour.
The film is produced by Vikram Malhotra, Kapoor and Triveni. The cast also includes Radhikka Madan alongside Saurabh Shukla, Aditya Rawal, Faisal Malik, Mona Singh and Khushboo Sundar in pivotal roles.
Subedaar premiered exclusively on Prime Video on 5 March, streaming in Hindi, Tamil and Telugu across India and in more than 240 countries and territories worldwide.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
