MAM
Jivraj9 launches new Masala Tea TVC with Neena Gupta
Ad celebrates perfect spice balance in every cup of chai.
MUMBAI: Jivraj9 just spiced up mornings because when your chai’s balance is off, even grandma’s sleep takes the hit. Jivraj9, a trusted name in Indian spices, has rolled out a fresh TVC for its Masala Tea, starring veteran actor Neena Gupta. The film captures the everyday struggle of getting the perfect spice blend in homemade chai pounding whole masalas, tweaking proportions, timing the boil only to fall short of that ideal flavour.
The ad opens with a young woman grinding spices in frustration. Neena Gupta wanders out, half-asleep, grumbling about her disrupted rest. The granddaughter quips back: “Daadi, you’re worried about your sleep’s balance here I can’t seem to get the balance of masalas right in my chai.” Gupta smiles, hands her Jivraj9 Masala Tea, and the magic happens. One sip later, the young woman beams: “Now the masala’s balance is perfect.” The spot closes with Gupta’s warm sign-off, “Jivraj9 Masala Chai, Masale ka perfect balance.”
Jivraj9 executive directors Pathik Viren Shah and Rushabh Viren Shah said, “Masala chai is more than a beverage, it’s deeply connected to conversations and connections in Indian households. Achieving the perfect spice balance consistently can be taxing. With Jivraj9 Masala Tea, we deliver that accord seamlessly.”
The campaign keeps the spotlight on authenticity, no fancy shortcuts, just a thoughtfully blended tea that brings the same comforting taste to every cup whether you’re a spice-pounding purist or a quick-brew fan. In a country where chai is morning ritual, afternoon therapy and evening bonding all in one, Jivraj9 isn’t selling tea, it’s serving consistency with a side of nostalgia.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
