MAM
Jivraj9 unveils new TVC for Instant Tea Premix
Neena Gupta stars in ‘Cut, Mix, Sip’ ad highlighting 30-second homemade-style chai, launched mid-February 2026.
MUMBAI: Chai drama just met its match because when three generations are too tired to brew, Neena Gupta swoops in with a premix that’s quicker than family arguments. Jivraj9, India’s leading tea brand, dropped its third television commercial for the Instant Tea Mix (Premix) around mid-February 2026, building on efforts to widen its national footprint. The spot, shared via Instagram reel, opens with a relatable post-shopping slump, Neena Gupta flanked by a middle-aged woman and a young one, all sinking into the couch exhausted. Cue the classic household nudge-fest, who’s making the tea?
Neena steps up, calls out the daily dilemma, and introduces Jivraj9 Premix as the hassle-free hero: cut open the sachet, mix with hot water, and sip in just 30 seconds. The younger woman takes a sip, declares it “just like how you make it,” sealing the deal on authentic, homemade-like taste without the effort. The film wraps with Neena’s warm sign-off, “Ab kahi bhi, kabhi bhi, ghar wali chai. Cut, Mix, Sip, Jivraj9 Premix.”
Jivraj9 executive directors Pathik Viren Shah and Rushabh Viren Shah said, “Our newest TVC focuses on recognising every household’s simple desire for chai after a long day, and eliminating the hassle of preparing tea the traditional way from scratch. Jivraj Premix delivers the warmth of homemade-style chai in just 30 seconds, without compromising on taste. The new campaign is in line with presenting authenticity and convenience, a need underscored by modern-day consumers.”
The ad fits neatly into Jivraj9’s push for versatile, on-the-go tea options that blend tradition with today’s fast pace perfect for busy homes craving comfort without the kettle wait. Whether you’re lounging after a long day or need a quick pick-me-up anywhere, this one’s brewing a case for convenience that still tastes like home. No more excuses just cut, mix, and sip your way to bliss.
Brands
Thomas Cook India, SOTC and Booking.com team up for smarter corporate stays
Global hotel choices meet Indian corporate controls for seamless business travel
MUMBAI: Business travel just got a major upgrade. Thomas Cook (India) and its group company SOTC Travel have joined forces with Booking.com to offer Indian corporates world-class accommodation options with a side of convenience.
The collaboration brings Booking.com’s vast global inventory, more than 31 million listings across 220 countries, straight into Thomas Cook and SOTC’s corporate booking platforms. From luxury hotels and resorts to homes and apartments, business travellers now have an unprecedented range of choices, all while staying within company travel policies.
Thomas Cook and SOTC president & group head of global business travel Indiver Rastogi said, “Today’s business travellers want more choice, flexibility and transparency. By linking Booking.com’s extensive inventory with our managed corporate tools, we’re delivering exactly that: policy control, price clarity and service support that businesses can trust.”
The offering is designed with the Indian corporate traveller in mind. Key features include transparent pricing with GST-compliant invoices, curated hotel options for SMEs to large enterprises, coverage across 2,500 plus Indian cities, verified traveller reviews, essential business amenities, and integrated policy control for approvals, budgets and credit limits.
Booking.com VP partnerships Mark van der Linden added, “Corporate travellers in India want the same seamless experience they enjoy in personal trips, with the right corporate guardrails. This partnership makes our global accommodation inventory enterprise-ready, combining choice, flexibility and localised support.”
With real-time booking access on desktop and mobile, enterprise-specific rates, loyalty benefits, and future integrations into Thomas Cook’s TravelOne platform, the partnership promises to make corporate travel smoother, safer and smarter than ever.
