Brands
Aditya Birla appoints Jaskaran Bir Singh as business head of Simon Carter
Former Myntra and Flipkart executive to lead brand across channels
BENGALURU: Aditya Birla Lifestyle Brands Limited has appointed Jaskaran Bir Singh as business head of Simon Carter, entrusting him with the task of scaling the menswear brand’s presence in India.
In his new role, Bir Singh will oversee the brand’s operations across all sales channels, spanning strategy, design, product development, buying and merchandising, retail operations and marketing, as Simon Carter accelerates its expansion in the country.
He joins from Myntra, where he spent nearly five years in senior roles, most recently as associate director and chief of staff. During his tenure, he also led brand management and licensing for international labels including French Connection and Kenneth Cole within the Flipkart Group ecosystem.
Bir Singh has previously held leadership roles at Flipkart and earlier worked with Aditya Birla Fashion and Retail Limited, where he managed key portfolios such as Van Heusen. His career has centred on brand building, licensing, profit-and-loss ownership and omni-channel retail growth.
The appointment reflects Aditya Birla Lifestyle Brands’ intent to bring tighter operational control and sharper brand focus as Simon Carter seeks a larger share of India’s premium menswear market.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
