Brands
Kingfisher and JioHotstar adds a social media twist to WPL live viewing
MUMBAI: Watching cricket just got a little louder, livelier and far more social. Kingfisher Premium Packaged Drinking Water has teamed up with JioHotstar to launch Kingfisher Good Times Hangout, a first-of-its-kind live viewing feed designed to turn match time into hangout time. The format debuts during the TATA Women’s Premier League Semi-Final on 3 February and the Final on 5 February, streaming live from 6.30 pm on JioHotstar.
Unlike traditional commentary, the Good Times Hangout feed leans into conversation, humour and pop culture, offering viewers a relaxed, sofa-side take on live cricket. Think less textbook analysis and more mates reacting in real time, with jokes, opinions and cultural chatter flowing alongside the action.
The line-up brings together an eclectic mix of voices, including comedians Mantra, Angad Singh Ranyal, Gurleen Pannu, Aakash Gupta, Harsh Gujral and Kullu, alongside popular personalities Sahiba Bali and cricket experts Aakash Chopra, Reema Malhotra and Veda Krishnamurthy. The result is a blend of insight and irreverence that aims to keep even casual viewers entertained.
United Breweries Limited chief marketing officer Vikram Bahl, said the initiative builds on cricket’s natural role as a shared social experience. He noted that the Good Times Hangout moves beyond conventional brand integrations to create a more interactive and communal way to enjoy the game.
From JioStar’s side, head of sports sales Anup Govindan said the collaboration reflects the platform’s focus on rethinking how audiences consume live sport. By merging cricket with culture and conversation, he added, the format shows how brands can become part of the viewing experience rather than sitting on its sidelines.
Accessible via the audio and subtitles menu while watching the live match, Kingfisher Good Times Hangout offers a fresh way to experience the WPL. For fans and non-fans alike, it promises less shouting at the screen and more feeling like you are part of the room.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
