Brands
Kingfisher and JioHotstar adds a social media twist to WPL live viewing
MUMBAI: Watching cricket just got a little louder, livelier and far more social. Kingfisher Premium Packaged Drinking Water has teamed up with JioHotstar to launch Kingfisher Good Times Hangout, a first-of-its-kind live viewing feed designed to turn match time into hangout time. The format debuts during the TATA Women’s Premier League Semi-Final on 3 February and the Final on 5 February, streaming live from 6.30 pm on JioHotstar.
Unlike traditional commentary, the Good Times Hangout feed leans into conversation, humour and pop culture, offering viewers a relaxed, sofa-side take on live cricket. Think less textbook analysis and more mates reacting in real time, with jokes, opinions and cultural chatter flowing alongside the action.
The line-up brings together an eclectic mix of voices, including comedians Mantra, Angad Singh Ranyal, Gurleen Pannu, Aakash Gupta, Harsh Gujral and Kullu, alongside popular personalities Sahiba Bali and cricket experts Aakash Chopra, Reema Malhotra and Veda Krishnamurthy. The result is a blend of insight and irreverence that aims to keep even casual viewers entertained.
United Breweries Limited chief marketing officer Vikram Bahl, said the initiative builds on cricket’s natural role as a shared social experience. He noted that the Good Times Hangout moves beyond conventional brand integrations to create a more interactive and communal way to enjoy the game.
From JioStar’s side, head of sports sales Anup Govindan said the collaboration reflects the platform’s focus on rethinking how audiences consume live sport. By merging cricket with culture and conversation, he added, the format shows how brands can become part of the viewing experience rather than sitting on its sidelines.
Accessible via the audio and subtitles menu while watching the live match, Kingfisher Good Times Hangout offers a fresh way to experience the WPL. For fans and non-fans alike, it promises less shouting at the screen and more feeling like you are part of the room.
Brands
Infosys invests Rs 290 crore to expand Mohali development centre
New 350,000 sq ft facility to house 3,000 employees and boost AI work.
MUMBAI: In India’s tech corridors, even the skyline is beginning to look a little more digital. Infosys has begun expanding its development centre in Mohali with an investment of around Rs 290 crore, strengthening its presence in North India as demand grows for artificial intelligence and cloud driven enterprise solutions. The expansion project was marked by a groundbreaking ceremony attended by senior company leaders and officials from the Punjab government, according to a report by The Times of India.
The new development will include a dedicated software development block along with additional infrastructure to support the company’s growing operations.
Once completed, the facility will add approximately 350,000 square feet of built up space and is expected to accommodate around 3,000 employees. The expanded campus will support the development and deployment of large scale technology solutions across areas such as artificial intelligence, cloud computing, application development and broader digital transformation programmes.
Infosys currently employs close to 1,000 professionals at its Mohali centre, where teams deliver digital services to global clients across industries including banking and financial services, retail and healthcare.
The expansion is also expected to strengthen the region’s technology ecosystem by generating new employment opportunities and increasing the availability of skilled talent in the area.
With the additional infrastructure, Infosys plans to expand its work on AI led enterprise solutions, while improving operational agility and enabling more flexible hybrid working arrangements for its workforce.
As companies around the world accelerate their digital transformation journeys, the expanded Mohali campus is expected to play a growing role in supporting enterprise clients adopting AI driven innovation and next generation technology platforms.
